The response to the recent Art of Film Funding podcast featuring Indiegogo’s Kristen Konvitz was tremendous. Kristen shared 3 top tips for Indiegogo success called “The Trifecta”. These tips were used by a film crowdfunder to raise over $640,000 over 2 campaigns.
Many listeners wanted to know more and sent us questions. Kristen, Indiegogo’s New York based Manager of Film, was kind to give us the answers.
How far is press and publicity important for a crowd funding campaign? Filmmakers regularly write blogs and post updates during the campaign, but I am wondering can getting press articles written and video interviews about you and your film help the campaign and how does one go about it.
Press is great for getting eyeballs to your campaign page, however, that does not necessarily translate to contributions. It is certainly better than no eyeballs though! Since there are so many crowdfunding campaigns out there, the best way to get press is if you have a hook (i.e. some sort of press-worthy item attached)
What are the important things as a filmmaker you need to imbibe/ learn/ perform to become successful at crowd funding? Are there any special personality traits one need to imbibe?
Be genuine and passionate about your subject. This is what always shines through in successful campaigns. People give to people – not to projects. Social media is another trait to hone. It can be difficult, but building your audience and engaging with them will only help your career in the long run. Even beyond a crowdfunding campaign.
Does Indiegogo help all projects in their preparation for the crowd funding campaign? How is this choice made? Does the filmmaker approach Indiegogo or Indiegogo chooses projects whom they want to support with feedback and overall preparation for the campaign?
We are an open platform and will help any campaigns that ask for it. Film campaigns can reach out to me at firstname.lastname@example.org
From the Heart Productions is a partner with Indiegogo and has helped filmmaker’s raise over $1.7 million to date. We offer discounted crowdfunding fees, tax deductions for donors, and campaign assistance. For more information, our Indiegogo Information Page.