Have you seen the video on indiegogo.com about Karen, the bus monitor that was being bullied? If you want money for your art I suggest you look at that video and take note of the emotions you feel while you are watching it. http://bit.ly/LSlE0X
I felt ashamed that people would treat other people like this.
I felt her hurt and I wanted to reach out to her.
I understood why they wanted to document this event and ask for money for Karen and I wanted to help. This is the first law of film funding, wanting to be part of it.
There was something in it for me. That’s the key issue here. “What’s in it for me?” This is always paramount in the contributor’s mind. To me, donating was a way to say I am sorry you were hurt and I want to help you.
This video came at the perfect time for all of us to see how much we care for each other. Karen raised over $680,000.00 and they wanted $5000.00.
That tells us there is an immense amount of money available. So, please keep this uppermost in your mind. There is abundance.
What’s different about Karen’s campaign than others? It had publicity.
It went viral. That video was everywhere at once. It is the true definition of “do it with others” which is the motto of crowd funding.
They sent that video to the right places or it found the right places and it has the elements needed to attract money.
The question is, “What can you do with your trailer to evoke emotion and need?”
And, how do you get it to go viral? Answer those and your film is funded.