Michael Holstein of Mesmeric Media Shares Outlook on Current Film Funding Opportunities and What Networks Are Looking for
by Carole Dean
Michael Holstein has an enviable entertainment industry resume. From working on The Wire and marketing Hollywood blockbusters like The Rock and Independence Day to producing groundbreaking PBS shows and award-winning unscripted content, his career showcases a blend of creative and business acumen.
“Life Aid” is one of many successful shows Mesmeric Media has gotten distributed on networks and streaming platforms.
As co-founder and executive producer at Mesmeric Media, he is leading his new company in redefining the media industry with an integrated approach to storytelling and content creation. They produce TV and films that rival multi-million-dollar productions—at a fraction of the cost. Whether partnering with creators or handling projects entirely in-house, they bring cohesive visions to life.
In this comprehensive interview with Michael on my The Art of Film Funding Podcast, we’ll unpack Michael’s approach to storytelling, explore what Mesmeric Media seeks in new projects, and learn how filmmakers can successfully navigate the development and distribution process.
What Films and Shows Are Being Funded Now?
The entertainment industry is in a state of flux, and understanding current trends is crucial for filmmakers seeking funding. According to Michael, there are several major areas where networks and platforms are investing:
- Unscripted Content: This includes reality TV, documentaries, and lifestyle programming. Michael explains:
“Unscripted content is quicker and cheaper to produce, which makes it attractive to networks. Plus, there’s always an appetite for compelling stories in the real world, whether it’s true crime, home renovation, or unique professions.” - Diverse Voices and Unique Perspectives: Audiences crave authenticity and representation. Michael notes:
“At Mesmeric, we focus on elevating creators from diverse backgrounds and finding stories that reflect the richness of the human experience. Networks are looking for fresh voices that can tell stories in ways we haven’t seen before.” - Long-Form Serialized Narratives: Streaming platforms are prioritizing projects with long-term potential.
“When pitching shows, networks now want to know if the concept can sustain multiple seasons, not just a one-off series,” says Michael. - Branded Content: Shows developed in partnership with brands are becoming increasingly common.
“We recently partnered with Uncle Nearest Whiskey to create content around their incredible story and legacy. These types of collaborations open up creative and financial opportunities.”
What Mesmeric Media Looks for in Projects
Michael and his team at Mesmeric Media have a clear mission: to find compelling stories, nurture talent, and produce content that resonates with audiences. Here’s what they value most:
- Strong Characters: Michael emphasizes the importance of characters who can carry a story.
“Whether it’s a scripted drama or an unscripted series, audiences need someone to root for—or against. A compelling character can elevate even the simplest of premises.” - Fresh Perspectives & Unique Access: Stories that offer something new or unexpected are a priority.
“We’re always looking for that niche angle or untold story. It could be someone doing an unusual job or a unique cultural perspective that hasn’t been explored on screen, and we always want to find unique ‘behind the scenes’ access to interesting worlds.” - Visual Appeal: Mesmeric prides itself on producing high-quality content within budget constraints.
“We know how to make a show look like it cost more than it did. Production value matters, even in unscripted formats.” - Market Viability: While creativity is key, projects must also make financial sense.
“We balance passion projects with paycheck projects. Ultimately, we have an obligation to our funders and ourselves to create sustainable business models.”
How to Pitch to Mesmeric Media (and Other Distributors)
Michael’s insights into pitching are invaluable for filmmakers:
- Do Your Homework: Understand the mandates and priorities of the company you’re pitching to.
“Networks and distributors don’t want to sift through vague concepts. You need to present a clear, compelling pitch that aligns with their goals.” - Focus on the Hook: What makes your project unique? Identify the core idea that will grab attention.
“We look for projects with a strong hook—something that makes the network executive say, ‘I’ve never seen that before.’” - Be Prepared for Feedback: Michael advises filmmakers to be adaptable.
“Pitching is a collaborative process. Listen to the feedback you’re getting, both verbal and non-verbal, and be willing to refine your concept.” - Show the Long-Term Potential: Demonstrate how your project can sustain multiple seasons or episodes.
“Networks want to know they’re investing in something with staying power. Be ready to outline not just the first season but several years’ worth of content.” - Polish Your Materials: A professional pitch deck and sizzle reel are essential.
“Your materials should make it easy for decision-makers to see the vision for your project. Don’t make them do the work to imagine it.”
Industry Trends Impacting Producers
Michael identifies several key trends shaping the industry:
- The Rise of Vertical Content: Short-form, mobile-friendly content is becoming increasingly popular.
“TikTok and other platforms have shown that there’s a massive audience for vertical content. It’s a new frontier for filmmakers to explore.” - AI in Production: Artificial intelligence is changing the way content is created and marketed.
“AI tools can help with everything from editing to audience analysis. It’s important to stay informed and incorporate these technologies where they make sense.” - The Blurring of Lines Between TV and Film: Streaming platforms are redefining traditional formats.
“The distinction between a TV series and a feature film is less important than ever. Audiences care about the story, not the format.”
Advice for Aspiring Filmmakers
Michael offers this parting advice to filmmakers:
- Invest in Development: “Development is where great ideas take shape. It’s worth putting in the time and effort to craft a polished pitch.”
- Build Relationships: “This is a people-driven industry. Collaboration and networking are key to long-term success.”
- Take Risks, But Stay Grounded: “Balance your passion projects with safer, more commercial ideas. It’s about striking the right mix to sustain your career.”
- Stay Adaptable: “The industry is constantly changing. Be open to new trends and technologies, and always k keep learning.”
Mesmeric Media’s Upcoming Projects
Michael shared details about some of the exciting projects in Mesmeric’s pipeline:
- Alaska RPM: A documentary series about the last auto racing track in Alaska, run by a passionate woman determined to keep the sport alive.
- Uncle Nearest Whiskey Projects: Several series’ in partnership with the largest Black-owned spirits company in the world, including a live music show and more.
- Diverse Slate: With over 40 projects in various stages of development, Mesmeric is committed to bringing fresh and impactful stories to audiences.
Focus Remains on Storytelling
With Michael’s guidance, filmmakers can better understand the evolving landscape of the entertainment industry and position themselves for success. Whether you’re developing unscripted content, pitching a scripted series, or exploring new formats like vertical video, the key is to combine creativity with market savvy.
At Mesmeric Media, the focus remains on storytelling that captivates audiences and fosters collaboration—a mission that filmmakers everywhere can strive to emulate.
If you have a great idea, a pitch, or just want some career guidance, feel free to contact Michael at michael@mesmeric.media
Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-
profit that offers the Roy W. Dean Film Grants and fiscal sponsorship for independent filmmakers.
She is creator and instructor of Learn Producing: The Ultimate Course for Indie Film Production. Essential classes for indie filmmakers on how to produce their films.
She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts. See IMDB for producing credits
