Data Meets Creativity as Largo.ai Revolutionizes Filmmaking: Making Smarter Creative Decisions with Cutting-Edge Technology
by Carole Dean
Imagine having the power to predict your film’s success before it even hits the screen.
Producer, screenwriter, and business executive Alex Gocke, Vice President of Sales at Largo.ai, is at the forefront of this revolutionary shift. Their company harnesses the power of artificial intelligence to deliver data-driven insights that empower filmmakers to make more informed creative decisions for film, TV, and documentary projects.
From the Heart Productions has partnered with Largo.ai to bring their trailblazing technology to independent filmmakers. In my insightful interview from my The Art of Film Funding Podcast, Alex reveals the remarkable advantages of integrating AI into the filmmaking process, transforming the way stories are brought to life.
What is Largo.ai?
Largo.ai is a revolutionary tool that harnesses the power of AI to elevate both the creative and business aspects of filmmaking. Based in Switzerland. it was born out of extensive research from the prestigious École Polytechnique Fédérale de Lausanne (EPFL), often regarded as the “MIT of Switzerland.”
Largo.ai offers a suite of predictive analytics services. These range from analyzing emotional intensity in scripts to providing casting recommendations and financial forecasts with up to 80% accuracy. The platform aims to assist filmmakers—from independents to major studios—in making informed decisions that can fast-track their projects to market.
Emotional Intensity Analysis: A Key Tool for Filmmakers
One of the standout features of Largo.ai is its ability to analyze the emotional intensity of a script. This tool evaluates key story points and determines the strength of various emotions such as joy, trust, surprise, sadness, fear, anger, and disgust. By doing so, it provides a macro-level emotional score for the entire script and highlights specific areas where the emotional tone may dip or peak.
Filmmakers can then use this data to refine their scripts, ensuring that emotional engagement is maintained throughout the film. This analytical, non-biased feedback is particularly valuable because it provides an objective look at a script’s emotional arc, enabling filmmakers to make data-driven adjustments.
Financial Forecasting and Return on Investment (ROI)
Largo.ai also excels in financial forecasting. It offers filmmakers detailed projections on potential box office earnings, streaming revenues, and other ancillary income streams like DVD sales. The system factors in industry norms for costs, such as distributor and exhibitor shares, and allows users to input their specific deal terms.
This flexibility means that filmmakers can run multiple scenarios to determine the most financially viable options for their projects. Whether it’s assessing the impact of casting a high-profile actor or choosing between theatrical and streaming distribution, Largo.ai’s financial insights help de-risk projects and attract potential investors.
Global Reach and Industry Recognition
The impact of Largo.ai is far-reaching, with clients ranging from Hollywood studios to independent filmmakers and distributors worldwide. While confidentiality agreements prevent naming specific clients, Alex confirmed that numerous major studios and streaming platforms use Largo.ai’s services to guide their decision-making processes.
As data analytics become increasingly integral to the film industry, Largo.ai provides filmmakers with a competitive edge by offering insights that were once available only to big-budget productions.
Supporting Independent Filmmakers and Documentaries
Largo.ai isn’t just for narrative features; it also supports documentary filmmakers. The platform can analyze documentary treatments, offering insights into genre fit, emotional response, and target audience demographics.
While the casting tool requires dialogue to function, other features like emotional analysis and financial projections are fully accessible to documentary projects. This makes Largo.ai a versatile tool for filmmakers at all stages of development, from early concept to pre-production.
The AI Connect Marketplace and Pitch Opportunities
To further support filmmakers, Largo.ai offers an AI Connect Marketplace. There filmmakers can showcase their projects to potential investors, distributors, and production companies. Additionally, Largo.ai hosts pitch competitions at major film festivals like the American Film Market, Berlin International Film Festival, and Cannes Film Festival.
These events provide filmmakers with a platform to present their projects to a global audience of industry professionals, increasing their visibility and potential for funding and distribution deals.
Ethical Use of AI and Data Security
“Largo.ai is committed to ethical practices, ensuring that client data is securely stored and never used to train AI models,” emphasized Alex.
The company’s AI is trained on a database of over 400,000 films and TV shows. They are drawn from projects that have entered the public domain or gone into production. This extensive database allows Largo.ai to offer reliable and relevant comparisons, helping filmmakers understand how their projects stack up against similar works.
Making Informed Decisions
Largo.ai represents a significant advancement in how data can be utilized to enhance the creative and financial success of films. By providing filmmakers with detailed emotional, financial, and comparative analysis, Largo.ai empowers them to make informed decisions that improve the quality of their work and increase their chances of success in the highly competitive film industry.
Elevating and Securing Your Film’s Chance at Success
If you’re an independent filmmaker looking to finetune your script , Largo.ai offers tools that can elevate your filmmaking process to the next level.
Through the partnership between From the Heart Productions and Largo.ai, you can now obtain reports through From the Heart at special rates for indie filmmakers.
Click here for more information. Or please email info@fromtheheartproductions.com
Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-
profit that offers the Roy W. Dean Film Grants and fiscal sponsorship for independent filmmakers.
She is creator and instructor of Learn Producing: The Ultimate Course for Indie Film Production. Essential classes for indie filmmakers on how to produce their films.
She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts. See IMDB for producing credits
