IndieFlix plans to take films from single classroom screenings to over 10,000 screenings world-wide
by Carole Dean
Ronald W. Thomson is not resting on a successful legacy of experience in securing capital for companies in the global media entertainment and technology communities. As CEO of Liquid Media Group, he oversees a business solutions company, empowering independent IP creators.
Liquid Media Group’s end to end solution enables independent, professional video, film, and TV packaging, financing, delivery, and monetization. It empowers indie IP creators to take their professional content from inception through the entire process to monetization.
His goal is to create an independent filmmaker’s studio. To accomplish that, Ron has acquired IndieFlix Group Inc., a B2C global, streaming, and B2B virtual community screening service that delivers content for a purpose to schools, and corporations.
I interviewed Ronald as well as co-founder of IndieFlix Scilla Andreen on my The Art of Film Funding Podcast on their future plans.
Passion and Need Created the Education Division
Scilla Andreen is an award-winning producer, director, and co-founder of IndieFlix. This screening service delivers content to schools and corporations. Sheila continues to grow the library, which is currently at 4,000 plus titles to represent diverse voices, marginalized communities, and women.
What led to founding IndieFlix was her getting involved with a documentary about bullying. She personally related to this issue. Growing up and being the only child of color in an all-white community, she experienced a lot of bullying. She helped complete the film and because of the content, she decided to screen this film to her child’s six grade class. It transformed that school.
This was the beginning of her IndieFlix education division. Screening for schools became a mission for Scilla to bring people together. And it grew. She did another film called, “The Empowerment Project” because schools were saying, what else have you got? She learned how to create companion materials. Today, Scilla creates discussion guides, tip sheets, marketing materials, and activity guides for their films.
“I knew that there were children dying by suicide and schools in desperate need of a tool,” Scilla told me about her growing involvement with supplying films for schools, “or some way to address mental health challenges of their students and educators and families.
“I took our first mental health film aboard and that film has gone on to do over 10,000 screenings in 90 countries.”
Getting Your Films to the Right Audience
Now, Scilla wants movies that can do not hundreds, but thousands of screenings a year. What she loves about IndieFlix’s acquisition by Liquid Media Group is that IndieFlix will have the resources to build and deliver hybrid products that are in-person and virtual, to meet the school’s needs.
Scilla said that their mental health film is being screened by large corporations like Microsoft, Liberty Mutual, HP, Starbucks, and Goldman Sachs. She is working with Fortune 500 companies and not just doing a screening. “We’re creating corporate programming,” she says, “that they can give to their employees for two years to watch with their families.”
“Learning to be a good listener will enable you to get informed, and you learn what people in communities need,” she tells me is one of her key rules for identifying content to provide.
Scilla is working hard to put together some white papers in schools that have shown her films. With her help, they have evolved to creating clubs, groups, and parent forums to educate and address mental health and bullying from a host of different angles.
IndieFlix Group is Looking for Content with Global Topics!
Scilla is on the hunt to acquire more content to satisfy the demand for her films. This comes from her list of schools and corporations who watch her films and participate in the activities. She likes to think globally and is looking for films that have global universal topics.
“We are looking for films that inform people so they can have more awareness and connection. Films that hold up a mirror and give you a picture of what’s happening in our world.
“I’m doing something that nobody quite understands because it’s not sexy. We can measure the eyeballs and the impact on people from our surveys. These surveys inform us how to create more products around an existing story to continue to give it that evergreen light.
“I want to teach other filmmakers to do that. You don’t want to risk everything on one movie and think you’ve got one box office weekend.”
Scilla’s Office Nickname is “Fortune Cookie”
Around IndieFlix, she is called “Fortune Cookie.” She says she tends to, “look at the world and find opportunities and gifts in every situation. That’s where we want to put our energy.”
Scilla believes the distribution of your film is a marathon.
“You can make a living creating these products because you believed in an issue which has that conversation. People can engage with it. You don’t just have a baby and walk away; you help raise it.
“And your kids are still your kids, even when they’re 40 and 50 years old. So, I advocate getting out of the ‘flashing-pan-disposable-art concept.’
“Let’s be more intentional with our films and savor it and let us monetize your film.”
Full information on IndieFlix is https://www.indieflix.com/
Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers the Roy W. Dean Film Grants and fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts. See IMDB for producing credits.