1. Direct, Personalized Outreach!

Specifically, writing great crowdfunding emails. Read this terrific guide from Seed&Spark!

• Historically speaking, 60-80% of people who will contribute to your campaign know you or know about the project already. How many people do you have a direct connection with who are interested in what you are doing and want to be a part of this!

2. Social Media!

Break down your social media and direct outreach through:

• • 10-20 personal emails/day
  • 10-20 tweets/day
  • 2-5 Facebook posts/day

• Engage with your supporters! Retweet them, like their posts, interact!

— *All of these posts CAN’T be about your project or the campaign. You need to create a social media plan that builds out the world of your story. Profile inspirations for making this project, history of the genre, etc.

— Follow a 5:1 ratio of posts. For every post that you talk about yourself or ask people to contribute something, you need to offer 5 cool things not about you.

3. Updates

Ideally 2 of these updates are going out every week. 

• IMAGE — Always include an image! We’re visual creatures.
• TONE — Focus on the world of the story and what you can share, that’s good for both you and the audience.
• MAKE IT EASY — Use easily shareable language and links for your followers to post! It’s gotta be simple for them to tell the world about your project.