How Does Seed&Spark Get an 80% Success Rate with Crowdfunding Campaigns?

No Other Crowdfunding Platform, Not Kickstarter or Indiegogo, Can Claim This. What is The Secret to Seed&Spark’s Success?

by Carole Dean

Seed&Spark

Web Series “One True Loves”

The films that get fiscal sponsorship at From the Heart Productions have consistently received the “green light” on Seed&Spark.  This means they hit their crowdfunding goal and get the funding they raised.  This occurs more often at Seed&Spark than other crowdfunding platforms.

Recently, I welcomed Gerry Maravilla, Head of Crowdfunding at Seed&Spark, to my The Art of Film Funding Podcast.  He revealed the advice they give to filmmakers on how to have a successful crowdfunding campaign. 

Goal Setting on Seed&Spark

This is a crucial part of the entire crowdfunding campaign.  Getting this right is a one of the keys to success.

It begins with a surprising statistic and comes down to simple math.

“There’s traditionally a 1% conversion rate from social media share to a donation.”Gerry states.   This means, if you have 1,000 Facebook followers, you can expect only 1% of them to donate! 

He says that you can get 20 to 30% from your email lists.  This must be a personal email to each person, not an email blast that would bring you much less.  Personalization is the key to getting the highest percentage rate from your list.

 

 

Gerry suggests you ask your crew for their email lists.  Ask your family too for any names they will let you use to crowdfund.  Put all your names together.      

So, how much can you can raise?  The most popular donation amount is $25.00.  So, consider that 30% of the list will give you $25.00 each.  Multiply the number of names on your list by 30% and then by $25.00.  This is a goal you know you can hit.

“But this is nowhere near my budget,” you say?  Yes, but setting a goal at $100,000 when you can only expect to raise $1,000 will result in a failed campaign and no money. 

Take what you can get from this campaign.  Use the money move forward with the film and begin expanding your email list for your second campaign.

Don’t Be Afraid to Make an “Ask.”

Seed & Spark recommends that you reach out early to your list long before you start crowdfunding.  Let them know that you are planning a campaign to fund your film and give them the start date.  Say you need them to commit to make a donation for you in the first few days as that is the critical time.   

“Once you hit that 30% in the first week you can easily hit 60% in the second week,” Gerry says. 

Get your list excited and committed.  Ask them, “Can I count on your support?”  Let them know how much you need them. 

Be sure that each email you send is full of gratitude.  Gratitude is a key word in crowdfunding.  Donors appreciate this and the energy in that email will be totally different with your heart on the page.

Creating interesting emails is key to keeping people motivate.  Even if they have donated, you want them to be involved and you want them to read every email because you want them to donate again.  Use creative titles in your subject line, that will get you a higher opening rate.

Seed&Spark

Our Fiscally Sponsored Film “Two Weeks” Hit Their Goal and Were Able to Start Filmming

Campaign Preproduction is a Key to Success

Sounds crazy?  Right?  Yes, you have to treat a crowdfunding campaign just like a film.  Gerry believes this preproduction work is another important key to their 80% success rate.

You need to prepare by building your email list and putting it on a mailing platform.  (We like Constant Contact at From the Heart Productions, but there are other good ones as well).   

Find the “uniqueness” about your film.  What makes it special?  Start marketing it with that in mind.  Send links to the film or your campaign video to your list.  Let them know you will be crowdfunding soon and ask if they can share this on social media to support you.

Contact Seed&Spark early and discuss your film with them.  They’ve got great instructional videos on their website.  Learn how to build your audience.  Get your social networks and your email list ready for your campaign. 

Give yourself several months.  Study successful campaigns and learn from other filmmakers.  Don’t rush into this, plan the campaign and it will bring you a greater return.

Give Your Donors an Immediate Tax Write-Off with From the Heart Productions

Our non-profit works closely with Seed&Spark.   We are a partner with them and offer the lowest fees of any fiscal sponsor when using their platformHaving fiscal sponsorship allows donors to the campaign to get tax deductions for their donations.   That creates a powerful incentive to donate.

Gerry says you want to be sure to mention your nonprofit name on your page.  This shows your donor that a nonprofit has reviewed your film and accepted it. 

Many donors like the fact that a nonprofit is involved to see that you use the funds for the film.  They feel that you will finish the film.  We believe that sponsorship gives you more credibility with donors. 

Gerry Maravilla is available for more information at .  Anyone wanting information on crowdfunding can email

 

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-The Art of Film Funding Podcastprofit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcastThe Art of Film Fundinginterviewing those involved in all aspects of indie film productionShe is also the author of  The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.  See IMDB for producing credits.

From the Heart Partners with Seed&Spark

Expanded Crowdfunding Opportunities for Fiscally Sponsored Filmmakers Through New Partnership

Oxnard, CA From the Heart Productions, a 5.01(c)3 non-profit which has helped filmmakers raise millions of dollars for their projects through their fiscal sponsorship program and in partnership with Indiegogo, is now partnering with crowdfunding platform Seed&Spark to give filmmakers another great option where they can crowdfund and benefit from being fiscally sponsored by From the Heart.

Seed&Spark Logo 2

“We had many of our filmmakers inquire about crowdfunding with Seed&Spark which focuses exclusively on helping filmmakers raise money.” said Carole Dean, president and founder of From the Heart Productions.  “Since we share the same focus at From the Heart, this partnership is an excellent match.”

By being fiscally sponsored by From the Heart, a filmmaker is able to use their non-profit status for their project.  This gives donors a tax deduction for donations which is a powerful incentive for them to contribute to the project.  Working with From the Heart as a fiscal sponsor and crowdfunding with Seed&Spark, affords filmmakers many other advantages to help get their films made:

  • Guidance and planning in creating a crowdfunding campaign from both From the Heart and Seed&Spark.
  • In addition to financial contributions, a project’s supporters can also loan or gift the items a filmmaker has listed on their Seed&Spark WishList.
  • Discounts on marketing services, production insurance, hard drives and more from From the Heart fiscal sponsorship program donors.

Seed&Spark has added From the Heart Productions to their partner page. From the Heart has two projects already working with Seed & Spark.  Once they have three projects that are raising or have raised funds with them, Seed & Spark will create a curated crowdfunding page for From the Heart.

Fees are a flat 3% credit card fee and Seed&Spark’s fee is 5%- however supporters are automatically offered the opportunity to cover Seed&Spark’s fee at checkout and the majority of people keep that box checked which means platform fees are usually less than 2%.  From the Heart’s fee is 3%.  Filmmakers get funded when they reach 80% of their goal and get paid after the end of the campaign.

For more information on working with From the Heart, please email

About From the Heart Productions

From The Heart Productions is a 501(c)3 non-profit dedicated to helping filmmakers get their projects made.  Besides working with filmmakers to crowdfund and raise money for their projects, From the Heart also offers a film grant 3 times each year.  For over 23 years, the Roy W. Dean Film Grant has given away to filmmakers $2,000,000 in a combination of cash and donated services.  The grant is awarded to films that are unique and make a contribution to society.  President Carole Dean is the best-selling author of “The Art of Film Funding” which is now in its second edition.