Creating Ideal Audience Profile is Essential in Marketing Your Film
Jason Brubaker is an expert in independent film distribution. He has put together a new educational site, howtosellyourmovie.com, which offers a step by step distribution system for marketing your film. He’s also a donor to the Roy Dean Film Grants.
In his interview with Carole Dean on The Art of Film Funding podcast, he showed a unique way of how to create an avatar to represent your film’s potential audience. An avatar will represent the likes, characteristics, and demographics of the audience or donors you are trying to reach. He explained how if, for example, your film involved frozen yogurt.
“Once you figured out that, hey, I am going to go after college age women who love frozen yogurt” Jason explained,” that’s even still pretty broad, but once you start to drill down a little bit more, then you start to find these communities, then you can create as you said a database of influencers.”
The next step would be getting out a spreadsheet and finding the top 50 blogs that are geared towards college age women who love frozen yogurt. But, he points out, that it’s better to be as detailed and specific when creating an avatar.
“Ok, I want college age women who love frozen yogurt, who have a preference for chocolate yogurt, and then I would go down even more and say, okay, and they have a sister. All of that kind of stuff factors into the thought process.”
“Once you create an avatar, the next step is to give it a name, okay, like Jo. I am marketing for Jo because Jo loves chocolate frozen yogurt, she is college age and she has a sister. So, how many Jo’s are in this world? Well there is a lot of Jo’s. “
“So, how do I find the Jo’s, and those factors all feed into refining exactly who you are talking to. Because this is what marketing really is. It’s just a conversation where you are connecting with people who have similar interests.”
You can check out the entire podcast below. Jason and Carole Dean also cover:
- How to Build Buzz around Your Film
- The Importance of Film Festivals in Marketing
- Transactional On-Demand
- Distributing Your Film to Schools, Cruises, and Oil Rigs