Roy W. Dean Grant Winner Helen Hall Awarded Puzzle Theory Grant

Filmmaker Will Have 3 Years Use of Innovative PR and Marketing Platform for her Documentary on Nikola Tesla

From the Heart Productions has awarded Helen Hall 3 years of use of Puzzle Theory which will assist her in building a marketing and PR campaign for her Roy W. Dean Grant winning film “Pictures of Infinity”.   Valued at $5,000, the Puzzle Theory Grant is made possible by a donation from Puzzle Theory and its creator Ina Sofia Kalo.   The award will not only help Helen create buzz for her in progress documentary on Nicola Tesla, it will provide an example to show other independent filmmakers how Puzzle Theory will revolutionize their marketing.

Puzzle Theory Grant“I am so grateful to receive this grant from Puzzle Theory, and excited to begin working with such an innovative and inspiring platform!” said director Helen Hall upon learning of her being chosen for the award. 

“Puzzle Theory is everything I could have hoped for, and have been missing, until now – a way to document films as they are being made, and a place to create a ‘behind the scenes’ story about the making of the film.  I have been doing this on different social media platforms, but in pieces.  This platform brings all those pieces together in one place, and there are still many more dimensions to explore. 

“Thank you Ina Sofia Kalo and Carole Dean, for this generous gift, and I look forward to sharing all that I learn from this experience.”

About Puzzle Theory

Developed by Ina over two years, Puzzle Theory is an exciting tool for independent filmmakers.  With it, Ina has created a way for filmmakers to attach to their audience while making their film. 

“You or your production company can register a film at any stage of production,” Ina explained on a recent The Art of Film Funding Podcast. “It can be any genre. Our categories are fiction, documentary, TV series or animation. You build your own page. It will have your unique URL and you can post the link anywhere.

“You have different modules that give information about you, you but basically you start curating your film using storyline. You combine original pictures and video or production shots and video with hand selected content from your existing social media accounts and pages.

“Using our proprietary technology, you can tag and extract any information from current content of your existing social media. We give you the tools to hand select only the most special pieces that you want to include with the making of your storyline.”

At this point Puzzle Theory is by invite only.  The company is curating their own platform with a lot of attention to detail, and though some films may contain some nudity and violence, the staff has to make sure that such content is not inappropriate.  She has a brilliant website and best of all she has a question-and-answer session monthly.  You can find that on her site and get to hear her personally. 

About “Pictures of Infinity”

Recipient of the Roy W. Dean Grant for Spring of 2013, “Pictures of Infinity” is a feature documentary about Nikola Tesla’s discovery the Earth produces an unlimited reservoir of natural electricity and the system he invented to harness it to provide an infinite, nontoxic and renewable resource for the shared benefit of all humankind.

More than 100 years ago the great scientist, engineer and visionary Nikola Tesla predicted the current environmental crisis and knew we would need a radical solution. He devoted the last part of his life to providing one, with his discovery that the earth produces an unlimited reservoir of natural electricity and his invention that harnesses it, based on an entirely new understanding of physics. Tesla’s ideas were so advanced for that time, and challenging to mainstream science, that all funding for his projects was withdrawn, his name seemed to disappear from the history books, and since then all of this visionary work has remained veiled in mystery.

What Nikola Tesla discovered is a natural form of electricity produced by the spinning earth, within stars, in the cosmic vacuum of space, and Tesla found a way to produce it with his invention known as a ‘Tesla coil’. The film follows the events in Tesla’s life, and reproduces the groundbreaking experiments that led to the discovery he called his ‘greatest achievement’. Independent scientists and engineers provide solid scientific evidence to confirm it. In the process Pictures of Infinity reveals the soul and spirit of a true scientist and humanitarian whose passionate quest for knowledge was always at the service of humanity.

About the Roy W. Dean Grant

Now in its 30th year, the Roy W. Dean Grant has awarded over $2,000,000 in cash and donated film services to independent films. The grant is awarded to films budgeted under $500,000 that are unique and that make a contribution to society.  It has been an important lifeline for independent filmmakers that help to get their projects started or finished.  Without assistance from the grant, many excellent and important films may never have been made. 

Past winners of the grant include the Emmy winning Mia: A Dancer’s Journey,  2019 Sundance Film Festival selection Raise Hell: The Life and Times of Molly Ivins, and the acclaimed documentary Kusama-Infinity which is now in distribution showing in theaters around the US and world.

About From the Heart Productions

From The Heart Productions is a 501(c)3 non-profit dedicated to helping filmmakers get their projects funded and made.  Besides providing funding through the grant, they offer film fiscal sponsorship to filmmakers.  This allows donations made to films they sponsor to be tax deductible.  From The Heart has helped independent filmmakers raise over $10 million through its fiscal sponsorship program.  President Carole Dean is the best-selling author of The Art of Film Funding: 2nd Edition, Alternative Financing Concepts 

Making Your Film With Your Audience

From the Heart Productions thanks Roy W. Dean Grant Winner Helen Hall (“Pictures of Infinity”) for generously sharing with us tips for filmmakers on how to use Facebook to build a community for their film as well as how to use it to maximize their films crowdfunding campaign on our new WeDidit Platform 

By Helen Hall

Within our present situation of isolation and uncertainty, my thoughts as a filmmaker immediately returned to one of the many ways of moving forward with our films you have shared with us from the beginning: that we are no longer making films for an audience, but with them.


Facebook for Filmmakers

Helen Hall’s documentary “Pictures of Infinity” explores the work of great visionary scientist, engineer and humanitarian Nikola Tesla


I believe this time we have now is ideal for creating and building community around our films, and so I am sharing some of the tools I think might be useful for other filmmakers, as we are also migrating this month to a new fundraising platform filled with new possibilities.

I had created a Facebook page for my film “Pictures of Infinity” years ago, but didn’t know where to begin to connect with a larger community.  I learned so much from a crowdfunding expert that I was connected to by From the Heart Productions about how to do exactly this.  Now, I am posting regularly and engaging with a community of 17,700+ like-minded souls on the page.

A few months ago I was contacted by a marketing expert from Facebook.  They offered to guide me through some of the tools that make it possible both to create ad campaigns with specific goals in mind, and with them to extend the reach of the audience.

I have learned it is possible to reach the audience with a combination of targeted ads and posts to the page that are boosted for maximum impact.

Here are some of the tools I am learning how to use:

Facebook – Audiences

On the Facebook page for our film (known as a business page) there is a tab at the top called ‘Ad Center’. On the left of the Ad Center page are three vertical headings: Overview / All Ads / Audiences. Click on ‘Audiences’ and on the top right is the option to ‘create audience’. It is possible here to create custom audiences for your film, and to save them for future use.

Facebook Ads – Formats

Image formats: ideal size for images = 1,200 X 628 Px, in JPEG or PNG format.

If the image includes text, the text can be no more that 25% of the image, or Facebook will not run it.
(see link to tool to measure text on images for Facebook)

Facebook Pixel

Facebook Pixel is a code that collects data to help track conversions for Facebook Ads.
Look under ‘Business Settings’ for ‘Events Manager’. Click ‘create a pixel’ and follow instructions.

WeDidIt – Fundraising Platform

The Donation page is divided into ‘content’ on the left, and a donation menu on the right.  The content section is 690 Px. wide.

The page accepts video files – MP4 format, and images in JPEG and PNG formats. Video and image files will automatically resize when uploaded. There are traditional text options for choosing fonts, sizes and colors.

I was told by tech support at WeDidIt that there is no limit to the amount of content for this page, most films include a fundraising trailer, a few images and a short synopsis of the film.

Facebook Pixel – look for the ’Settings’ section in the vertical menu on the left of the page near the bottom. Click ‘Analytics’ and add the Facebook Pixel.

Here is a link to video tutorials to help with the WeDidIt platform and a list of links for learning more about how to use Facebook for our film projects:

Video Tutorials – WeDidIt:


Facebook Creative Inspiration:


Facebook Ads Guide:


Facebook – Free Online Training Courses:


Facebook – Advertiser Help Center:

Step-by-step instructions. Please refer to the Advertiser Help Center to find answers or contact support, if you have trouble.


Facebook Ads:


Image format for Facebook Ads:  


Check ratio of text to image here:



Facebook Audiences:

About the Reach Objective –


Increase awareness of your business or brand by using the reach objective.


Understand how your Reach Objective performed


About Connections Targeting


About Detailed Targeting


About Lookalike Audiences


Facebook – Client Services Link:


Helen Hall is a Montreal-based composer who explores an intuitive understanding of music as energy in her varied works for voices, instruments, electroacoustics, dance, theatre and film.

Her music is inspired by natural, acoustic phenomena such as the rhythm of breathing (Circuits), the harmonics and interference patterns of multiple saxophones (Fluvial), and the natural frequencies of the earth’s magnetic field (Infinity Maps).

In recent years her work has become more research-based, and she has been extending her music into film. Powerlines, her first film, is a documentary about the mystery of electromagnetic fields, which began as a musical score based on the sound waves of artificial electromagnetic radiation. Pictures of Infinity, her second film, is a feature documentary about Nikola Tesla’s unique understanding of nature and its inherent connection to acoustic principles of energy.