From the Heart Partners with Seed&Spark

Expanded Crowdfunding Opportunities for Fiscally Sponsored Filmmakers Through New Partnership

Oxnard, CA From the Heart Productions, a 5.01(c)3 non-profit which has helped filmmakers raise millions of dollars for their projects through their fiscal sponsorship program and in partnership with Indiegogo, is now partnering with crowdfunding platform Seed&Spark to give filmmakers another great option where they can crowdfund and benefit from being fiscally sponsored by From the Heart.

Seed&Spark Logo 2

“We had many of our filmmakers inquire about crowdfunding with Seed&Spark which focuses exclusively on helping filmmakers raise money.” said Carole Dean, president and founder of From the Heart Productions.  “Since we share the same focus at From the Heart, this partnership is an excellent match.”

By being fiscally sponsored by From the Heart, a filmmaker is able to use their non-profit status for their project.  This gives donors a tax deduction for donations which is a powerful incentive for them to contribute to the project.  Working with From the Heart as a fiscal sponsor and crowdfunding with Seed&Spark, affords filmmakers many other advantages to help get their films made:

  • Guidance and planning in creating a crowdfunding campaign from both From the Heart and Seed&Spark.
  • In addition to financial contributions, a project’s supporters can also loan or gift the items a filmmaker has listed on their Seed&Spark WishList.
  • Discounts on marketing services, production insurance, hard drives and more from From the Heart fiscal sponsorship program donors.

Seed&Spark has added From the Heart Productions to their partner page. From the Heart has two projects already working with Seed & Spark.  Once they have three projects that are raising or have raised funds with them, Seed & Spark will create a curated crowdfunding page for From the Heart.

Fees are a flat 3% credit card fee and Seed&Spark’s fee is 5%- however supporters are automatically offered the opportunity to cover Seed&Spark’s fee at checkout and the majority of people keep that box checked which means platform fees are usually less than 2%.  From the Heart’s fee is 3%.  Filmmakers get funded when they reach 80% of their goal and get paid after the end of the campaign.

For more information on working with From the Heart, please email

About From the Heart Productions

From The Heart Productions is a 501(c)3 non-profit dedicated to helping filmmakers get their projects made.  Besides working with filmmakers to crowdfund and raise money for their projects, From the Heart also offers a film grant 3 times each year.  For over 23 years, the Roy W. Dean Film Grant has given away to filmmakers $2,000,000 in a combination of cash and donated services.  The grant is awarded to films that are unique and make a contribution to society.  President Carole Dean is the best-selling author of “The Art of Film Funding” which is now in its second edition.

Indiegogo Answers Crowdfunding Questions

The response to the recent Art of Film Funding podcast featuring Indiegogo’s Kristen Konvitz was tremendous.  Kristen shared 3 top tips for Indiegogo success called “The Trifecta”.  These tips were used by a film crowdfunder to raise over $640,000 over 2 campaigns.

Indiegogo's Kristen Konvitz

Indiegogo’s Kristen Konvitz

Many listeners wanted to know more and sent us questions. Kristen, Indiegogo’s New York based Manager of Film, was kind to give us the answers.

How far is press and publicity important for a crowd funding campaign? Filmmakers regularly write blogs and post updates during the campaign, but I am wondering can getting press articles written and video interviews about you and your film help the campaign and how does one go about it.

Press is great for getting eyeballs to your campaign page, however, that does not necessarily translate to contributions. It is certainly better than no eyeballs though! Since there are so many crowdfunding campaigns out there, the best way to get press is if you have a hook (i.e. some sort of press-worthy item attached)

What are the important things as a filmmaker you need to imbibe/ learn/ perform to become successful at crowd funding? Are there any special personality traits one need to imbibe?

Be genuine and passionate about your subject. This is what always shines through in successful campaigns. People give to people – not to projects. Social media is another trait to hone. It can be difficult, but building your audience and engaging with them will only help your career in the long run. Even beyond a crowdfunding campaign.

Does Indiegogo help all projects in their preparation for the crowd funding campaign? How is this choice made? Does the filmmaker approach Indiegogo or Indiegogo chooses projects whom they want to support with feedback and overall preparation for the campaign?

We are an open platform and will help any campaigns that ask for it.  Film campaigns can reach out to me at

From the Heart Productions is a partner with Indiegogo and has helped filmmaker’s raise over $1.7 million to date.   We offer discounted crowdfunding fees, tax deductions for donors, and campaign assistance.  For more information, our Indiegogo Information Page.

Rachel Seed Wins Roy W. Dean Film Grant

Winning documentary explores director’s search for the mother she never knew through their shared love of photography.

From The Heart Productions, the film funding non-profit that oversees the Roy W. Dean Film Grant, has awarded the 2014 Summer Film Grant to director Rachel Seed for her documentary “A Photographic Memory”.   Rachel will receive nearly $30,000 in film services and cash to help her complete her project.

Contact Sheet by Sheila Turner-Seed

Contact Sheet by Sheila Turner-Seed

Thirty years after the death of her mother, Sheila Turner-Seed, photographer Rachel Elizabeth Seed discovers her work—interviews with some of the greatest photographers of the 20th Century, including Henri Cartier-Bresson, Lisette Model and W. Eugene Smith—in her father’s garage.  When she threads the audio reels and presses play, she hears her mother’s voice for the first time since she was a baby. Rachel finds it familiar and comforting, and is transformed by the experience.

Wanting to know more about her mother and to revitalize and honor her work, Rachel revisits the photographers, as well as her mother’s friends and family, to learn who she was while also looking at how photography can help preserve memory and reconnect us with those we have lost.

Rachel Seed and Mother

Rachel Seed and Mother

Through this process, Rachel reconnects to her mother by discovering how much they have in common: their looks, ambition, career paths, and desire to settle down and have a family.  However, in order to move on with her own life, Rachel comes to realize she must set herself apart from Sheila, and to do that must find out if she has the same genetic predisposition to early death that took her mother’s life. Rachel’s ability to forge her own path hinges on these medical results.our country.

“In A Photographic Memory, I go on a journey to learn – through our shared profession – about the mother I never knew but whom I so desperately need to know.” Rachel explained on her Kickstarter campaign page for her film.

“I am blending my mother’s 1970s interviews with my own footage, creating a posthumous mother-daughter collaboration that connects me to my mother while re-examining the course of the careers of some of the most influential photographers in the history of the medium.”

In addition to $2,500 cash given by From The Heart Productions, the winner receives goods, services, and discounts including hard drives from G-Technology, tape stock from Comtel/Edgewise Media, marketing consultation and services from Smart Girls Productions,  audio post production from AudioKut, a full scholarship to The Writer’s Boot Camp,  lighting from Paskal Lighting, and much more from many heart-felt donors.

About the Filmmaker

Rachel Seed

Rachel Seed

Growing up surrounded by photography, Rachel Seed became a photographer nearly 20 years ago and has run a successful freelance business for the past few years, while also earning an MFA from Indiana University (in progress since 2009).  Since 2006, she has conducted 35 video interviews internationally of women and men whose mothers died when they were young, also photographing them.

This work has been supported by several grants including the Artist Enrichment Grant from the Kentucky Foundation for Women, The Yarka Vendrinska Memorial Award at the Maine Media Workshops, and a World Affairs Council Association grant for international travel, and exhibited in Russia and the United States. She was also named a Top 25 Artist at 3rd Ward Brooklyn’s annual contest in 2010.

About the Roy W. Dean Grant

Now in its 23rd year, the Roy W. Dean Grant funds unique films that make a contribution to society.  It gives filmmakers with great stories, told with passion, the funding to get their projects started or completed.  Films submitted to the grant can be short films, documentaries or features from early stages of pre-production to those needing help in post.

The grant has been integral in making sure that talented artists with great stories get their films produced.  Recent past winners of the grant that have been completed include the award winning “Heist: Who Stole the American Dream” and “The Winding Stream: An Oral History of the Carter and Cash Family” which is now showing in film festivals around North America.

About From The Heart Productions

From The Heart Productions is a 501(c)3 non-profit dedicated to helping filmmakers get their projects made.  Besides providing funding through the grant, they are also a fiscal sponsor which allows donations made to films they sponsor to be tax deductible.  From The Heart has raised over $1.5 million for crowdfunding films as a partner with Indiegogo.  President Carole Dean is the best-selling author of “The Art of Film Funding” which is now in its second edition.

 

The 2015 Roy W. Dean Spring Grant is now accepting submissions.  Cash value has increased this year to $3,500.  If you’d like to submit your project, please go to the Roy W. Dean Grant Application Page and follow instructions.  The deadline for submissions is April 30th 2015. 

Short Film “Christmas Dance” Wins Britt Penrod Award

By a margin of just 31 votes out of more than 1,200 votes cast, director Ping-Wen Wang’s short film “Christmas Dance” has won the 2nd Britt Penrod Audience Award for 2014.   7 indie film finalists for the Roy W. Dean Film Grant for Summer competed for the award with voting taking place on Facebook from Sept 12th to Oct 12th.  The winner’s prize of $250 will help her complete production of her project.

Christmas Dance- Promotion Animation from Ping-Wen Wang on Vimeo.

The Britt Penrod Audience Award is open to finalists for the Roy W. Dean Grant.  Seven out of the 22 finalists for the Summer Grant competed by posting trailers for their films on Britt Penrod Audience Award App on the Roy W. Dean Grant Facebook page.  Registered users of Facebook including film fans and followers of the artist and grant can then view and vote on their favorite.

“It feels great,” Ping-Wen said upon learning she had won, “and the award is truly for my Taiwanese and LMU family and friends. With their support we are able to continue and building upon our dream.”

What does she plan on doing with her prize money?

This is the first money we’ve raised for the film. We plan on pooling it with the rest of the funds we raise to help pay our crew who will, for the most part, be working for credit and meals.”

Projects that were up for the award included short films, documentaries, and features. As with all submissions to the grant, the projects are all works in various states of production.  They all adhere to the goal of the grant which is to fund unique films that make a contribution to society.

“It is a great opportunity for the talented artists applying for the grant to have their works in progress exposed to a wide audience”, commented Carole Dean president of From The Heart Productions which oversees the Roy W. Dean Grant.  “These are important projects that need to be seen and supported.”

About Christmas Dance

Christmas Dance is a 15-minute short fiction film about a lonely old woman suffering from Alzheimer’s who enters a dream world and meets her long lost family and friends on Christmas Eve. She must relive her most important memories with her daughter and let go of all her regrets before she forgets everything. The 15-min short film, currently in pre-production, is a PingWen’s graduate thesis project for Loyola Marymount University.

Christmas Dance is a personal journey inside an Alzheimer’s patient’s mind. Because the disease causes her to no longer remember who she is, her mind fights tirelessly to hold on to her memories. She enters a dream world where she can be herself and share one final dance with her daughter.

By telling a touching story between a mother and daughter, Wang attempts to draw public attention to the disease as well as comfort and honor Alzheimer’s patients and their families. While most films about Alzheimer’s tend to show the sadness and the cruel nature of the disease, Wang wants to bring hope to those involved. As Ella Chen, granddaughter to an Alzheimer’s patient, states in The Long Goodbye, “I don’t know how much my grandmother can remember, but I think they’re all the happiest memories”.

Now, crowdfunding on indiegogo, you can check out the campaign for the film and contribute at  https://www.indiegogo.com/projects/christmas-dance

You can also learn more about the film on their Facebook page at  https://www.facebook.com/christmasdancefilm or on the film’s website at  http://christmasdancefilm.com/

About Director Ping-Wen Wang

A female director hailing from Taiwan, Ping-Wen Wang is dedicated to telling LGBT and PingWenwomen’s stories through the power of cinema.  Wang’s first short “The Clown” won the Jury Award in the International Student Film Festival Hollywood, was nominated at Film Outside the Frame (FOF), and screened on Public TV in Taiwan. Her latest work “Between Us” is an official selection of the Palm Springs International ShortFest, Boston LGBT Film Festival, Barcelona International Gay&Lesbian Film Festival, Hong Kong International Gay&Lesbian Film Festival, Taiwan International Queer Film Festival and won the Special Prize of Excellence at the Screwdriver International Short Film Contest in Taiwan.

About the Britt Penrod Audience Award

Founded this year, the Britt Penrod Audience Award is a $250 prize awarded to a finalist of the Roy W. Dean Grant with the best trailer.  It is only open to finalists for the Roy W. Dean Grant.   Results of the award have no bearing on the grant, but give the contestants an opportunity to increase awareness of their project.

The award’s namesake, Britt Penrod, has been a good friend and longtime supporter of the Roy W. Dean Grant.  When Britt made a very generous, sizable personal donation to Grant, it was put it to use in the creation of the award.

About the Roy W. Dean Grant

Now in its 23rd year, the Roy W. Dean Grant is awarded 3 times each year to films that are unique and make a contribution to society that, without its help, might otherwise never get made.  Films submitted to the grant can be short films, documentaries or features from early stages of pre-production to those needing help in post.

The grant has given out over $2 million in a combination of cash, goods, and production service discounts from industry donors to date.  It has been integral in making sure that talented artists with great stories get their films produced.  Recent past winners of the grant that have been completed include the award winning “Heist: Who Stole the American Dream” and “The Winding Stream: An Oral History of the Carter and Cash Family” which is now showing in film festivals around North America.

About From The Heart Productions

From The Heart Productions, which oversees the Roy W. Dean Grant and the Britt Penrod Award, is a 501(c)3 non-profit dedicated to helping filmmakers get their projects made.  Besides providing funding through the grant, they are also a fiscal sponsor which allows donations made to films they sponsor to be tax deductible.  From The Heart has raised over $1.3 million for crowdfunding films as a partner with Indiegogo.  President Carole Dean is the best-selling author of “The Art of Film Funding” which is now in its second edition.

Filmmaker, Love Thyself

By Carole Dean

The Bible says “love thy neighbor as thyself.”  I believe that this means you need to love yourself more than anyone.   This self-love allows you to love others.  Operating from self-love allows you to move to any situation with confidence.  That includes talking to a room full of investors.

Filmmakers are often hardest on themselves.  I want you to think of all the talents you have.  Most people would literally give their right arm to be able to act or produce or direct and you probably can do all three of these incredible feats.

Are you confident when you walk into a room full of investors?

Are you confident when you walk into a room full of investors?

Loving yourself and exuding confidence is key to funding your film.  When you walk into a room people should feel your presence.  They should know from your actions that you are confident and in-charge.  That’s what investors and donors want.  They give the money to you, not the film.

So, who are you?  Are you confident?  How do you talk?  Are you saying, “Well, we hope to….” or “What we want to do is….” If so. you just lost the money person.    They need to hear exactly what your plans are and how you will achieve them in a confident manner.  If you’re not sure, how can they be about giving you money?

Most wealthy people belong to a group that operates their lives around mission, visions, and values.  They have carefully created their one sentence life mission statement.  They have a vision of what they want to achieve with deadlines they often hit.  Their values are clearly defined and they live by them.  They are self-starters and high achievers. They have detailed to-do lists to work from daily.  They are looking for people who are like-minded, who have a mission and clearly defined goals.

I want you to show how much you love yourself through your self- confidence.  Be like a conductor on a train from one of those great 1940’s movies.  Your train is on a track at Grand Central with a clear destination.  You have to get others on board.  This is much easier when you operate with self-love and the confidence that your film is fully funded.

Money loves confident people.  Confident people have a high regard for themselves, they love themselves and this love is a major asset.