The Science of Getting Rich (Part 3) – Gratitude

by Carole Dean

As important as it is to celebrate getting financing for you indie film, it’s necessary to show gratitude to those that gave you the money.  

Showing or giving gratitude, is principal 3 in Wallace D. Wattles book The Science of Getting Rich.   Long before “The Secret”, Wallace’s book pioneered  how to use power of our minds to better our lives, become successful, and to expand our creativity.

In my third video in analyzing his work, I go into the rewards and benefits of gratitude in creating success.

Ask Largely

Wallace says do not be afraid to ask largely.  Do not look upon poverty as part of the plan.

Wallace shared the story of a poor man living in a rented house having only what he earned from day to day.   He decided to ask for a new rug for the floor of his best room and a coal stove to heat the house. 

Following Wallace’s instructions to use the power of his mind to form in his thoughts that which he wanted, he obtained these things in a few months.  Then it dawned upon him that he had not asked enough. 

He went through the house and planned on what he wanted and holding this picture in his mind and living in the Certain way he began moving toward what he wanted.  Now, he owns the house and is rebuilding it to his mental image.

Gratitude Will Lead Your Mind

You need to relate yourself to the Formless Intelligence in a harmonious way to bring Science of Getting Rich (Part 3) Gratitudeyou into perfect unity with God.  You must first believe that there is one Intelligence substance; second you believe this this substance gives you everything you desire and third you relate yourself to it by a feeling of deep and profound gratitude. 

Therefore, the soul that is always grateful lives in close touch with God. The mental attitude of gratitude draws the mind into closer touch with the source from which blessings come.

Principal 3 of Wattle’s The Science of Growing Rich is Gratitude and this will lead your mind along the ways by which things come. 

The Law of Gratitude

It will keep you in close harmony with creative thought and prevent you from falling into competitive thought.  There is a law of Gratitude and it is absolutely necessary that you should observe the law if you are to get the results you seek.  The law of gratitude is the natural principle that action and reaction are always equal.  The outreaching of your thankful praise will bring an instantaneous movement towards you.

The moment you permit your mind to dwell with dissatisfaction upon things as they are, you begin to lose.   Your fixed attention upon the ordinary, the poor and the mean and your mind takes the form of these things and attract them to you.  We are thinking substance and thinking substance always takes the form of that which it thinks about!

The grateful mind is constantly fixed upon the best and tends to become the best.  Also, faith is born of gratitude.  The grateful mind continually expects good things and expectation becomes faith.  Please be grateful for every good thing that comes to you and give thanks continuously.  Your rewards will be many.  You life’s energy will increase and your respect for your fellow man will be enhanced. 

We will continue with Principal 4 in the next episode of Wallace D. Waddles the Science of Getting Rich.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcastThe Art of Film Fundinginterviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.  See IMDB for producing credits.

The Science of Getting Rich (Part 2) – Think and Grow Rich

by Carole Dean

Getting funding for your indie film is not going to happen unless you do two things.

You’ve got to believe it can happen and believe you can make it happen. 

It all starts with manifesting your success.  In my previous blog, I introduced Wallace D Wattles and his book The Science of Getting Rich.  Written in the early 1900’s, Wallace was a pioneer in discovering and writing about the using the power of the mind in changing your life, creating your success, empowering your creativity.

In my new video, The Science of Getting Rich Part 2,  I go into how Wattles explains how everything you see on earth is made from one original formless substance.  This substance is a powerful energy that we’ve yet to harness. 

First Two Principals of The Science of Getting Rich

Wattles says Man can form things in his thoughts and, by impressing his thought upon what he calls the formless original substance of energy which forms the universe, he can cause the thing he thinks about to be created. 

For you to do this you need to acquire the ability to think the certain way; this is the first step toward getting rich. 

Wallace says the second principal is “To think according to appearance is easy; to think truth regardless of appearances is laborious and requires the expenditure of more power than any other work we are called upon to perform.”

Nothing Harder Than Sustained Thought

There is no labor from which most people shrink as they do from that of sustained Science of Getting Rich Part 2thought; it is the hardest work in the world.  This is especially true when truth is contrary to appearances. 

Every appearance in the visible world tends to produce a corresponding form in the mind which observes it.  This can only be prevented by holding the thought of the TRUTH. (meaning that everything is perfect)

For example, to look upon the appearance of disease will produce the form of disease in your own mind, and ultimately in your body, unless you hold the thought of the truth, which is that there is no disease it is only an appearance and the reality is health.  To do this requires power.   He who acquires this power becomes a MASTER MIND.  They can conquer fate; he can have what he wants.

Every Thought Becomes a Form

We must grasp the truth that every thought held in this substance becomes a form.

The universe desires that you have everything you want.  Your purpose must be in alignment with nature.  Therefore, you want to get rich in order that you may eat, drink and play a good part in helping the world to find truth.  You can help others by making the most of yourself than in any other way.

Most of all, this “original substance” will make things for you but it will not take things away from someone else and give them to you.  You are here to create, you are not here to compete for what is already created. Get rid of the thought of competition.  Become a creator to get what you want.  Supply is not limited.  Please believe this.  It frees you to create.

Keep Your Mind on Your Vision

Know that the money you need will come. Always look at the limitless riches in formless substance and KNOW that they are coming to you.  Never worry.  Keep your mind on your vision.  You can create form from the formless structure around you.

Example, if you want a new machine, hold the mental image of it with the most positive certainty that it is being made or on its way to you.  After forming the thought, have the most absolute faith that it is coming.   This thinking substance has created all the machines already made and will cause the creation of one for you when you set it in motion by desire and invincible faith.

What and how to you ask for things?  We will cover that in part 3 of Wallace D. Wattles brilliant book the Science of Getting Rich.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcastThe Art of Film Fundinginterviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.  See IMDB for producing credits.

The Science of Getting Rich – Using the Power of Your Mind to Create Success

By Carole Dean

For indie filmmakers seeking film funding, the fantastic book The Science of Getting Rich contains advice on a fantastic tool that is often overlooked and underused.  

The power of your mind to manifest success.  

Before the film “The Secret” or before the book “Think and Grow Rich”, there was author Wallace D. Wattles. 

He was a serious man who wrote the Science of Getting Rich and other important books about using the power of your mind.  He realized its power in the early 1900’s. 

In my newest video blog, and in subsequent videos to follow, I will share the amazing information gleaned from his book with you. 

His groundbreaking discoveries can be used today to enrich your life, bring you success, and if you are a filmmaker, it will help you realize your full creative potential.

Science of Getting Rich

Wallace D. Wattles says that to fully make use of your creative powers you need to be rich.   With money…… you can use your creativity for your art and your family. The object of all life is development and to be developed you need money.  He thinks every man and woman should have money to unfold their soul and develop talent.

Wallace contends our right to life means our right to have free and unrestricted use of all things necessary to our fullest unfoldment of our right to be rich. 

Everyone should have that which can contribute to the power, elegance and richness of life.  It is perfectly right that you should desire to be rich so you should give your best attention to these teachings. 

How to Make The Science of Getting Rich Work for You

Science of Getting RichCertain laws, Wallace determined, govern the process of acquiring riches and, when they are learned and obeyed, you will get rich.  No matter how poor you may be, if you begin to do things in the Certain Way, you will begin to get rich and you will begin to have capital.

He wants us to understand that everything you see on earth is made from one original substance which he also calls the formless substance.  The original substance is a powerful energy that we’ve yet to truly harness or master.  Wallace says there is no limit to the supply of this “original substance.”  The universe is made from it, the spaces in and between the forms of the visible universe are permeated with it, and the universe is filled with the original substance. 

We know today that quantum physics says this is true.  It says that if we are sitting 3 feet apart the energy between us is enough to boil all the oceans on earth. 

So, Wallace was right.  And he believed the resources of the Original substance are at the command of every man or woman who will act and think in a certain way.

Proving the Science of Getting Rich

Wallace says you need to use his ideas as if they were proven because they are. He believes you can prove their truth by acting on a set of principles that he has outlined.

The first principle in the science of getting rich is to understand that thought is the only power which can produce tangible riches from the Original or Formless Substance.  A thought of form, your imagination for example, produces the physical form.  We live in a thought world which is part of a thought universe.

No thought of form can be impressed on original substance without causing the creation of the physical form. 

We are a thinking center and we can originate thought.  All the physical forms we fashion with our hands must first exist in our thought; we cannot shape a thing until we have thought that thing. 

Thought in thinking substance, produces shapes.  We can communicate our thought to original thinking substance and we can cause the creation or formation of the thing we think about.

We can form things in our thought, and by impressing our thought upon formless substance, can cause the thing we thinks about to be created.

To do this, you need to acquire the ability to think the certain way; this is the first step toward getting rich.   We will cover this first step in part 2.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcastThe Art of Film Fundinginterviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.  See IMDB for producing credits.

Who is Your Audience?

by Carole Dean

Who is your audience for your film? It’s a common question that we ask of independent filmmakers submitting their documentary, feature, or short film to the Roy W. Dean Film Grant. 

We find that 80% of our applications cannot correctly answer this important question. 

Who is your audience? Don’t say “everyone”!

What Do You Say When Asked to Describe Your Audience?

Some who submit to the grant say “my audience is ‘everyone’” (which I encourage you not to do).  Grant judges will drop your proposal like a hot potato!

Some say “men and women from 18 to 48.”  That’s too broad.  We want to know everything possible about this audience.  If you had a description for your typical audience member like a “soccer mom in Indiana”, we would love it.

Why should you get so up-close-and-personal and know who is your audience and know as much as you can about them?  Your money for your film is now in their hands.  You will need to get dollars from them for research, for production, and again for post.   Plus, they will pay to download your film and probably help you put people in seats for theatrical on demand.

Ok, Carole, How Do I Find My Audience for My Upcoming Project 

Start by getting to know your present audience.  That is people in your database from different walks of life, who are not filmmakers, and who love the subject of your upcoming film.  Be sure it’s not family or close friends, you want information from people you don’t know.

Here are some questions to ask:

  • What social media platforms do you hang-out on?
  • Where do you engage with people online?
  • What kind of news do you pay attention to?
  • What kind of music do you listen to?
  • What blogs do you follow?
  • What organizations do you belong to?

Knowing what organizations they belong to gives you an idea of what organizations you can join and you can begin to chat about your film online to expand your data base of names.

  • How do you spend your free time?
  • When you watch movies, how do you watch them? Do you go to the theatre?  Do you watch movies only on your laptop or your mobile phone?

How they watch movies may mean you don’t need that expensive camera and you can reduce your budget.

With the answers to these questions, you begin to understand where you can reach other people for your new audience.

Now you know where they hang-out online, how to speak to them based on what news they read, and what blogs they pay attention to.  You have a sense of how they pay attention to things.  A headline from New York Times for instance is very different than a headline from BuzzFeed.  Now, you have a better understanding of how to communicate with your potential audience.

Use this information to know where and how to find your audience.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Enhancing Your Manifestations

by Carole Dean

The key to getting your indie film funded is to master manifesting money and enhance your manifestations.  In my Intentional Filmmaking Class and blogs, I teach that your mind is your greatest asset for filmmaking.  

Faith funds films

Faith funds films.  Yes, it’s your faith in you and your film that brings you the money.  You are the key to funding, not anyone else, so know that to start with. 

Knowing how to manifest and to enhance your manifestations will maximize your film funding potential by clearing a path for its success will help you get your film made.   

3 Basics of Manifesting

You must have these covered before you can move on to enhance and magnify your manifesting.

# 1 You must have a clearly defined goal.  That is one sentence with a clear, concise description of what you want.

#2 You have a deadline for manifesting, tied to a holiday like July 4th or thanksgiving.

# 3 You know you can do it. 

Pay Attention to Your Thoughts

Now, that you’ve got the manifesting basics down, do you honestly think you can raise $200,000.000?  How do you feel when you say that out loud?  Do you feel sick in your stomach?  Or do you feel confident? 

I have to get you to the confident stage.  That comes from recognizing any blocks you have with money! Pay attention to your thoughts.  Once you see old stuff come up about money, recognize it and say “that’s resistance!” and let it go.

Watch for the mind chatter saying, “How will you ever do this?”  Or you say to family, “I can’t work on my script today, I have to get the car washed”….that’s resistance.

Believe in Yourself…And Have a Good Plan

It’s the plan that makes you feel you can do it. 

You want to be sure you have:

  1. Your pitch perfect.
  2. Your deck for a feature or your proposal for a documentary that is very well developed.
  3. Your script now is a “Killer script,” not just good; it’s a knock-them-dead-script.
  4. The budget must be flawless and believable and the lowest you can make the film for, not the kitchen sink budget.

R vs I

You need to remove any insanity from your package.  Tom Malloy calls it R vs. I.  Reality vs. Insanity.   It’s ok to manifest something you’ve dreamed about.  But, it’s not going to happen if it’s not based in the real world.

Example, this is your first film.  Your budget is $20 million and you want to direct it. 

That’s insanity.  Start with a low budget film.  Don’t expect to raise that much money on your first film and live, for now, with being an unknown director.  Reality would be a $100K budget and you direct it with a killer script.

Once you have these elements in place you are ready to ask for money.  

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Receiving Miracles 2

by Carole Dean

Loving yourself is highly important to let miracles come to you

In my previous blog, Receiving Miracles, I covered 3 things that are necessary for independent filmmakers to bring miracles into their life.

  • Give Gratitude Daily for the Things You Have
  • Don’t Let Your Unconscious Mind Sabotage You
  • Don’t Let Negative Thoughts Turn into Negative Words

Master those and you’ve got a good start.  But, there are 3 more things, equally as important, to receiving miracles in your life. 

The first one is very simple, but difficult for some to achieve. 

Love Yourself

Yes, you need to honor who you are and give gratitude for your many talents.  I talk to filmmakers daily and they are writers/directors, some are writer/producer/editors/actors/director of photography and even craft service!  This is an amazing amount of talent for one person.

Realize this, you are a major talent.  Loving yourself is highly important to let miracles come to you. And sometimes miracles come in the form of money. 

This is where a lot of people stop money and miracles from coming to them.  They don’t feel worthy.   I want you to brag about your achievements.  Yes, be very proud of what you have done and don’t be afraid to tell us.   

At the end of each day, you go over your to do list.   Perhaps you had 10 items to do that day and you only completed 3.  Say, “Good Job”, this is wonderful. 

Compliment yourself and say tomorrow I will complete even more and it will be effortless.  Never put yourself down.  Always hold yourself in the highest esteem. 

Muhammad Ali was asked to give a short poem about himself.  He said “Me….Whee!” So take a lesson from him and tell yourself daily “I am the greatest.”  It worked for Ali and it can work for you.

Don’t Worry About How it Will Happen

Another step that stops people from receiving miracles is the “HOW.”  All of us want to know how will it happen.  Where will it come from?  This can be a block for many people.  This “How will it happen,” will act as your resistance to receiving and believing. 

Your job is not to think about the HOW, your job is to know it will happen and do all the things you know you should do to make it happen.  By believing it will happen you are totally open to receive. 

Visualize

The next step to receive miracles is my favorite.   It’s visualizing.  It’s the ability to pretend like you did when you were a child when you wanted something.  Often you got what you wanted and that was partially because you were visualizing it daily. 

Remember when you would think about what you were getting and how excited you could get just by the visualization of receiving and using it? 

You were sending joy and excitement and gratitude to the universe when you saw yourself receiving it.  Emotions with visualizations are paramount to receiving.  They are powerful. 

Let me tell you a story of a filmmaker who is fiscally sponsored by From the Heart Productions.  She is making a historical documentary film and needed to do her next shoot on location.  She applied for several grants and then began prepping for the trip planning every minute of how the shoot would go just as if she had the money. 

I called her just before Christmas and said what are you working on?  She said her budget for the locations shoot.  She was down to the penny for what to spend, where to stay, everything was ready. 

I asked her, “How much do you need?” Her answer was $30,000.  How wonderful, I said, you just received a grant for this exact amount!  She was elated.

This is how it works, she did not ask how, she did the work, she knew she would be on locations soon and was perfectly ready to receive.  

I want you to give daily gratitude for what you have now, be careful to never put yourself down and to watch your thoughts, you want positive successful thoughts.  Be sure to compliment yourself daily for your many achievements and your talents, loving yourself is a priority.  Next, visualize what you want and see yourself getting it and experience those great emotions of joy, success and confidence. 

Believe me; this will bring you a miracle.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Receiving Miracles

by Carole Dean

Miracles do happen daily and especially to filmmakers.  What’s the secret to attracting miracles?  What do I have to do to wake up every day expecting a miracle?

You may have seen the Secret, seen some other films on manifesting, or ready my book The Art of Manifesting, and thought about attracting things to you.  Perhaps you tried some techniques and it didn’t work and that’s ok. 

I want to share with you some missing steps to receiving miracles.  Things that work and that will make you feel good and bring more joy to your life.  

Realize how much you currently have and be grateful for it.

To Attract Miracles, Be Grateful

The first step to receiving miracles is to realize how much you currently have and be grateful for it.  Because gratitude is a powerful emotion that opens you up for receiving even more from the universe. 

We need to feel how lucky we are for what we have before we start looking for more. 

Try this next month, stop looking at what you don’t have and focus on what you do have and say a thank you to the universe daily.  Maybe it’s for your car or your job or your apartment. 

Whatever possessions you have, you need to be thankful for them.  I want you to feel that “emotion” of gratitude.  It’s a lovely feeling that fills your body with joy. 

Please make it a daily event to give gratitude for what you received that day.  Believe me, this puts you into a new mind set where you will begin to be grateful for even small gifts that come your way.

Don’t Let Your Unconscious Mind Sabotage You From 

Many people have tried the law of attraction and they think they can just send out their desires with their minds and things will come to them.  Sometimes this can happen. 

But, to be receiving miracles daily, you need to remember you have a conscious mind and an unconscious mind.  Even if your conscious mind is focusing on what you want, your unconscious could be sabotaging you.   

Your mind could be harboring the unconscious thoughts that have been said to you like, “you don’t deserve money” or “you can’t raise $200,000 to make a film!”  These are samples of things that could be in your belief system that are not working for your highest good.

To find these hidden saboteurs, pay attention to your thoughts.  When you are thinking negative thoughts or thoughts that say “this will not happen or no, they would never agree,” you need to stop yourself, change your thoughts to say yes, this is possible.  All things are possible. 

Don’t Let Negative Thoughts Become Words

Remember the film The Iron Lady?  

In it, Margaret Thatcher said, “Watch your thoughts, for they will become words. Watch your words, for they become actions.  Watch your actions because they become habits; watch your habits because they forge your character.  And watch your character, for it will make your destiny.”

So, please, watch your thoughts as they become your words.  Please start listening to your thoughts and when they are negative, change them to possibilities. 

Please keep your words positive because once your words are positive you feel better.  This leads to a more positive character and opens you up for the universe to bring you miracles.  

That’s what I want.  I want you to “Expect a Miracle.”

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Using Social Currency to Market Your Film

How Sharing Something Remarkable and Unique About Your Film Can Bring Attention…And Money

By Carole Dean

What we talk about influences how others see us.  When we talk about cool things, others want to repeat what we’ve told them to their friends. 

That is called Social Currency and you can use it to get people to notice your film. 

Get People Talking About Your Film to Get it Attention and Funding

What is Social Currency?   

People want to share compelling, exclusive content that makes them look smart and in on a secret.   That type of content is social currency.   

Wharton professor Jonah Berger, author of the brilliant book “Contagious” explains how, by using social currency, you can get more people talking about your product or idea.

Here’s an Example

Crif Dogs, a NYC Hot Dog restaurant, has a vintage phone booth in the corner.  When you enter and dial the ancient rotary phone, a voice answers and asks if you have a reservation.  If you are lucky enough to have one, a hidden door opens and you find you are in a posh 45 seat exclusive restaurant no one knows about.

The name?  Please Don’t Tell.  It makes you feel like you found a great secret.  There is no sign on the street or ads for it.  It takes bookings only for each day and only at 3pm.  By 3:30, all spots are gone. 

The restaurant does not publish its number.   It’s all word of mouth; the most powerful way to market. 

Rules of Social Currency:

  1. People share things that make them look good to others.
  2. People share things that make them seem entertaining and clever.
  3. People use social currency to achieve desired positive impressions among friends & family.

How to Mint Social Currency for Your Film

Find your film’s inner remarkability.   Give me some astonishing facts or an incredible statement I can repeat.

The Key to finding inner remark ability is to think about what makes something interesting surprising or novel. What is interesting about your film or your cast?  What is remarkable about your characters?  What is remarkable about the subject of the film?  

How about is it fiscally sponsored? 

You want to create social currency so people talk about your film and your crowdfunding campaign.  You want them to say I donated to a film and I got a tax deduction.  Or I donated to a film that raises awareness of Veterans suicide. 

That may be what gets people to talk about your film.  Then, they donate too because it’s cool to support your film and it’s cool to get a tax deduction.

By finding your film’s inner remarkability, you can use it to go viral and create social currency.

Do it right and you will end up with a different currency to use to make your film!

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

SEPARATING THE WHEAT FROM THE CHAFF

Don’t Let the Naysayers or Lack of Money Stop You From Pursuing Your Dream

The most important thing I can give you is a lesson I learned early.

Back in the 70’s, I created a multi-million-dollar a year sales company with an investment of $20.00 (from my grocery money) and a good idea.

intentional class separating the wheat from the chaffIf I had let money or the naysayers stop me, I would have never created a $70 million a year industry consisting of buying leftover, discarded, what everyone called waste “short ends” of film stock.

Those who insisted it would never work didn’t know that there were thousands of talented independent filmmakers, desperate to make their features and documentaries, that needed every penny available to get it on the screen. These budding producers and directors snapped up the “short ends” at a fraction of the cost of new Kodak stock, made their films, and started a revolution in filmmaking.

My greatest asset was the fact I knew I could do it.

I never doubted that I had a good idea. I found ways to make it work. I needed cash to buy film stock so I would find where film was available for sale. I’d buy it on a handshake, and then sell this same film using the money from the incoming sale to pay off the purchase. In the beginning, I can remember days when I had the seller in one room and the buyer waiting to pick it up in another room!

This idea developed into three productive sales offices in NYC Film Center Building, Hollywood and downtown Chicago. I managed all three of them. I ran this business for 33 years until I had almost 10 million dollars a year in sales.

Why only 10 million? Because I hired a VP from ABC Television News Division as an advisor and he said that “Getting over 10 million a year in sales was very hard.” I found that to be true. But, now I know that this information of hitting a wall at $10 million was his experience. Unfortunately, it became my belief and then the outcome.

Please be careful of what you hear and what you believe.

Remember, when listening to other people, that what they are telling you is not your experience, it is theirs. The universe could have something different in mind for you. You must know you can create a better outcome for yourself with your belief.

Discern what is fact and what is belief.

What do you believe you can do? Think about that. Can you make this film? If yes, then what’s the actual budget you need? Can you raise that much money?

Consider, are other films made with that budget? If the answer is “yes” then it’s a fact that this amount has been raised for other films, right? So, it must be your belief that says you can’t do it because it is a fact someone else has raised this money and made a film at this place in their career.

Work from this principal to separate belief from fact. Work from fact, not your own belief system. That’s something you created early in life probably from your parents or society. You may have unconscious programming to overcome and you can do this by separating fact from belief.

Your belief in yourself and your film are paramount to production and completion.

You must know that you can raise the money to make you film and then you will find a way. Turn your filmmaking creativity into funding creativity. All that talent you have you can use to find ways to fund your film.

That includes finding high net-worth Individuals or investors for features to using funding parties, grants and donations for docs. Have fun with it. Look for lateral ways to fund your film and your distribution.

You have the talent, it’s a matter of believing in yourself and the quality of your film.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Plan of Attack: Starting to Raise Money for Your Film

by Carole Dean

Ok, you’ve got a great idea for a film.  You’ve created a fantastic proposal and you’ve perfected your pitch.  You’re next move should be to create a captivating trailer.

Now, you need a plan of attack because now you need to start raising money.

Your Mission to Get a Great Trailer Needs a Plan of Attack to Get Funding

As I mention in my book, The Art of Film Funding, 2nd edition: Alternative Financing Concepts, there are so many things to do when you start to make a film.  You need to know the order of your priorities because they come at you from every direction.  When you just work with these immediate items you can see the light at the end of the tunnel.

You must have a fantastic trailer to make money.  So, how much is that going to cost you?  For a doc your budget should be around $10,000 and for a feature about $20,000.  This must be your first and foremost goal, especially for a documentary, after you get your proposal and pitch to a brilliant level.

Alright, Now How Do I Get The Money?

Fiscal sponsorship is a great foundation to build your fundraising.  I know because my non-profit, From the Heart Productions , specializes in fiscal sponsorship for filmmakers.  We’ve helped them raise millions for their films.

Under fiscal sponsorship, you will align your project with a non-profit that will give your donors a tax deduction for the money they donate to your film.  That means more and perhaps larger donations.

When filmmakers apply to From the Heart Productions for fiscal sponsorship, they’ve got a choice on how to get paid.   We tell them that if their checks are to be made to them personally we must issue a 1099 at the end of the year for miscellaneous income. Or, they can get an LLC.

The LLC filing at www.ehow.com is inexpensive.  You can get one online under $300.00.  You can also get a DBA (Doing Business As) from the city you live in.  It’s even less money. Both of these take about 4 to 6 weeks to complete.

You Mentioned Something About a Plan? Right?

1. Start by getting your bank account.  Where’s the money to open the account? Try your mother or grandmother and tell them you need this to become an entrepreneur.

2. Now, you’ve got a film bank account and/or an LLC or your DBA, so you are a real company.  Find a fiscal sponsor that you like, that supports filmmakers, will give you help, and be available to answer any questions you may have.

Did I mention that From the Heart is a great fiscal sponsor for filmmakers?  Ok, maybe I’m prejudiced.  But, it does fit perfectly the necessary criteria I just listed because From the Heart Productions was created specifically to help filmmakers get funded.  We’ve done a really good job of that too for the last 11 years.

We are constantly putting information on our web site to help you raise money. We also review your proposal and your trailer and tell you the honest truth about your chance for success and we give ideas to improve what you have.

You really need this. You are out there in a vacuum and you need people who see hundreds of proposals and know what grantors want. This is where a thick skin is required.

I know from talking to hundreds of sensitive artists that we’ve fiscally sponsored or who’ve applied for our Roy W. Dean Film Grant that when you start telling them that their favorite scene in the trailer doesn’t work; most of them just grin and bear it. They don’t have to take my advice, but many do.

In fact many people just apply for the grant to find out what we think of their materials. That’s a very good thing to do. I recommend you apply for lots of grants and get feedback, that’s how you learn to improve your work.

When looking for a fiscal sponsor, say to yourself, “What’s in it for me?” Make sure you feel you are getting something for your 5 to 7% fee.

3. Time to start building an audience and network of potential donors.  Facebook is a must to fund your film. Create a fan page for your film.  Use their landing page to advertise your film and collect fans.  Start a dialogue.  Try out artwork, ads, and even ask for advice.

Use Google to search for organizations, website, bloggers, and forums on your subject matter.  Post on these forums and reach out to the bloggers.  Get information out about your project and send people to your Facebook page and web site. Try to get as many people that are interested in your subject to join your page.

Read my blog, Mining Your Audience for Gold as another way to discover who your audience really is.

4. Create a budget for the trailer. See the chapter on film budgets by award winner Norman Berns that I’ve reprinted on our website.  Check out Norman’s site www.reelgrok.com and Maureen Ryan’s www.producertoproducer.com site for sample budgets for features and documentaries.  Stay focused to get that brilliant money-making trailer made.

5. Set up your email names on an email marketing site.  You want to stay in touch with your donors every other month by always giving them the latest and greatest news on your film.  I use www.constantcontact.com.  They are very helpful. (work with a fiscal sponsor that already uses Constant Contact and you’ll get a discount).

Don’t think its way above your level to create a fantastic newsletter, it’s actually easy.

6. Decide how best to use your time. Morrie Warshawski, author of “Shaking the Money Tree” draws a circle and says you usually get 60% of your money for docs from people. So, how much time do you want to put into people?

If you decide to put 50%, then cut the pie in half and write PEOPLE. Next how much time to you want to spend on grants? Is your film a good fit for a lot of grants? If so, put 20% GRANTS. How about Corporate donations? What amount of time do you want to give that? Put it on the chart.

Letter writing is a brilliant way to get money.  Funding parties can bring you people to support your film and money. Chart it out and tell yourself what you will do with your time. If you are making a feature then you know it’s 100% from people.  I don’t always recommend a trailer for features for many reasons.

7. “What’s in it for me?” Crowdfunding platforms like Indiegogo have shown us how much people will give if they get something back. We always knew it was all about, “what’s in it for me” and they are using that gift to the donors to raise tons of money.  So, think about what you can give back to your donors and put it on your web site and your Facebook page.

Example; an Indian man I know was making a film called Bollywood to Hollywood.  In our brainstorming session, he revealed that his mother and brother are excellent cooks. So we set up a price for him to come to your house and cook an authentic Indian dinner for 6 people.  Use the idea of your film as much as possible and create gifts around it to make people want to gi ve you the larger checks.

8. Now you need to collect some sponsors and partners for your film. This means you look for nonprofits that are supporting your same issue. Kitty Farmer was making a film on the healthcare, or lack of, that the US Government promised the American Indians. She calls it her circle of partners. She focused on this for several weeks and each day got on the phone and pitched her film to like-minded organizations and she came up with 20 organizations who want to support her film.

How does this help you? Well, if each organization has 2000 members or more multiply that by 20 and now you have a large data base of people who care about your issue following you. Your job is to keep them informed with your newsletter or email blasts of the status of the film while you are making it.  Your real support will come when they can see some of the content of the film and fully support you.   Always list these names on your grant applications and on your web site as strategic partners.

Finding these people is easy. Start with some of these nonprofit web sites like www.guidestar.org and www.councilofnonprofits.org for the subject matter of your film. Each organization has instructions on site to help you. Then, get on the phone and pitch that brilliant money making pitch you created.

You want them to know you are making this film and usually the first contact is to introduce yourself and tell them about your film.

Remember, they don’t know you from Adam and this is your first contact.  They don’t need you, you need them.  At this point only ask if you can keep them informed about your film as you make it.  Once you have a trailer to show them then send that and keep your contact going until they learn more about you and trust you.  Then they will put you on their web site and mention you in the newsletters, etc

9. Now you need the money to make the trailer. Your platform is set, you have a bank account, a pitch and proposal, sponsors, web site, Facebook page, perhaps a blog and you have people connected to you and your film. That’s perfect.

Review your time table telling you how much time you want to put into each area of fund raising. You may want to focus on the PEOPLE section first. Decide if you want to call people to donate to a yard sale, create a funding party or a dinner funding party or do a letter campaign.   Make plans, set dates for these events and start your first funding adventure.

10. You may want to listen to my online information on Manifesting and creating your future at www.fromtheheartproductions.com it’s very important at this phase to be able to receive. You want to be sure that you are functioning at the highest level possible and as Dr. Chopra would say that you must know there are “infinite possibilities” waiting for you.

11. Before you shoot anything for your trailer, I recommend you have a consultation with a trailer editor and find out just what he/she advises you to do to get what you need before you go out to shoot. Read Bill Woolery’s information on preparing to shoot. www.billwoolery.com to see some great doc trailers.

12. When you shoot your trailer you will have an outline of just what you want before you shoot. After your trailer editor is finished, add this trailer to your web site and post daily about producing the trailer in your blog.

Consider creating a 90 second trailer for sponsors to put on their web site to send people to your site. Now you are really networking.  Remember the people reading your web site and blog don’t know that filmmaking is 90% hard work and 10% filmmaking. So dazzle them with production information so they keep coming back to your site or Facebook  page. Then tell them where you are now in the funding process and make another “ask” as you need more money.

13. Look for development money from places like www.sundance.org or http://www.thefledglingfund.org or  www.chickeneggpics.org and go to the back of the book for a list of funding organizations.

14. Celebrate you have just reached your first milestone. The rest can be a piece of cake.

Remember, it’s the journey not the destination. Enjoy every moment.