For indie filmmakers seeking film funding, the fantastic book The Science of Getting Rich contains advice on a fantastic tool that is often overlooked and underused.
The power of your mind to manifest success.
Before the film “The Secret” or before the book “Think and Grow Rich”, there was author Wallace D. Wattles.
He was a serious man who wrote the Science of Getting Rich and other important books about using the power of your mind. He realized its power in the early 1900’s.
In my newest video blog, and in subsequent videos to follow, I will share the amazing information gleaned from his book with you.
His groundbreaking discoveries can be used today to enrich your life, bring you success, and if you are a filmmaker, it will help you realize your full creative potential.
Science of Getting Rich
Wallace D. Wattles says that to fully make use of your creative powers you need to be rich. With money…… you can use your creativity for your art and your family. The object of all life is development and to be developed you need money. He thinks every man and woman should have money to unfold their soul and develop talent.
Wallace contends our right to life means our right to have free and unrestricted use of all things necessary to our fullest unfoldment of our right to be rich.
Everyone should have that which can contribute to the power, elegance and richness of life. It is perfectly right that you should desire to be rich so you should give your best attention to these teachings.
How to Make The Science of Getting Rich Work for You
Certain laws, Wallace determined, govern the process of acquiring riches and, when they are learned and obeyed, you will get rich. No matter how poor you may be, if you begin to do things in the Certain Way, you will begin to get rich and you will begin to have capital.
He wants us to understand that everything you see on earth is made from one original substance which he also calls the formless substance. The original substance is a powerful energy that we’ve yet to truly harness or master. Wallace says there is no limit to the supply of this “original substance.” The universe is made from it, the spaces in and between the forms of the visible universe are permeated with it, and the universe is filled with the original substance.
We know today that quantum physics says this is true. It says that if we are sitting 3 feet apart the energy between us is enough to boil all the oceans on earth.
So, Wallace was right. And he believed the resources of the Original substance are at the command of every man or woman who will act and think in a certain way.
Proving the Science of Getting Rich
Wallace says you need to use his ideas as if they were proven because they are. He believes you can prove their truth by acting on a set of principles that he has outlined.
The first principle in the science of getting rich is to understand that thought is the only power which can produce tangible riches from the Original or Formless Substance. A thought of form, your imagination for example, produces the physical form. We live in a thought world which is part of a thought universe.
No thought of form can be impressed on original substance without causing the creation of the physical form.
We are a thinking center and we can originate thought. All the physical forms we fashion with our hands must first exist in our thought; we cannot shape a thing until we have thought that thing.
Thought in thinking substance, produces shapes. We can communicate our thought to original thinking substance and we can cause the creation or formation of the thing we think about.
We can form things in our thought, and by impressing our thought upon formless substance, can cause the thing we thinks about to be created.
To do this, you need to acquire the ability to think the certain way; this is the first step toward getting rich. We will cover this first step in part 2.
Making money theatrically distributing your documentary has been an elusive goal for filmmakers. Except for one.
Build Your Audience Before You Finish Your Film
I recently interviewed Christo Brock, writer/director of the documentary Touch the Wall, on my Art of Film Funding Podcast. He has perfected a 3 part formula to pull it off that resulted in his film being screened 363 times to date.
First, be determined to build your audience before your film is finished. Find a champion. Finally, work with a great distributor like Tugg.com that maximizes the potential of your database.
As a basis for their film, Christo Brock and his partner Grant Barbado chose to follow two Olympic swimmers as they trained for the London Olympic Games. One of his swimmers, Missy Franklin, became an international sports star when she won four Gold Medals and broke two world records.
Christo & Grant, like many other documentary filmmakers, seem to have the Midas touch by choosing people who become famous in their field. This often makes the years invested by the filmmakers profitable. That’s what I like to see, filmmakers who make money on documentaries.
Building an Audience Before Your Film is Finished
Christo raised $119,000.00 (see below for bonus crowdfunding tip) through Kickstarter. He says it was a real blessing because this connected him to his major portion of his audience.
He discovered more of his audience while creating the documentary. Each time they filmed a swim event, both he and Grant spent time meeting people, getting names and especially looking for groups and organizations. Then, they would follow up and connect to them.
They were constantly adding names to their database and keeping their audience informed about the film. They also hired people to help with outreach and had them focus on contacting swim clubs and making savvy posts online. They worked hard to engage people and which would later paid off financially.
Finding a Champion
He then took Peter Broderick’s advice and found a champion in USA Swimming which is the governing body of amateur swimming in the US.
In the interview, Christo reiterated what producer Tom Malloy and I teach to filmmakers in our Intentional Filmmaking Class. Find an audience to become dedicated champions. Find groups or people that care about the project early on because they have a stake in it.
USA Swimming wanted to see the film completed. They were there to donate, follow the film, and help fill up theaters for screenings.
Armed with a good database and a champion, Christo had what he needed for distributing his documentary through Tugg.com.
Tugg.com is an on-demand distribution company where you can bring your film to any city in the country. Tugg facilitates this for you. In an earlier interview Nick Gonda, founder of Tugg.com, he fully explained their mission. He discussed how they find theaters near your audience and how they handle the screenings for you.
Working with Tugg.com allowed Christo and Grant to screen in the cities where they had an audience. This is opposed to the old form of distribution, i.e., screening in LA, NYC, Chicago and paying for advertising to bring in an audience. With Tugg, your audience does the work to fill the theatre. Christo and Grant’s audience brought in swim teams across America. They had 363 screenings with an average attendance of 153 people per screening.
The names of everyone who attends the screening is given by Tugg to the filmmaker. This is a key to your success for follow up, DVD and merchandise sales after the screening. Please be sure whoever you use to distribute your film gives you these names. Your data base is a major asset for you.
Bonus Crowdfunding Tip
I asked Christo for a good tip on crowdfunding. He says for his new film, on every interview he makes sure they take lots of behind-the-scenes footage, both stills and video. He asks the interviewee to give him a pitch for his Kickstarter.
When he runs his campaign, he will have these “asks” from people in the film. He has them say things like “Hey, I am John Smith and I hope you support this film about craft beer.” Just that short and it works.
In Receiving Miracles 3, Carole Dean Covers The Final Step You Need to Take to Receive Miracles in Your Life and Your Filmmaking
Forgiveness can be one of the most powerful healing tools
In Receiving Miracles 1 and 2, we covered 6 things to improve your life and that will open you for receiving miracles.
First, was about giving gratitude daily for the many things you have.
Second, we learned how powerful your words are and to remember to watch your thoughts because they become words.
Third, was to hold yourself in the highest esteem at all times.
Fourth, love yourself. Praise yourself daily for the smallest thing you do.
Fifth, when you ask for a miracle don’t worry about the “HOW”! Focus on your to do list to achieve a miracle.
Six is visualizing. It’s the ability to pretend like you did when you were a child. I want you to pretend you already have what you want….that is powerful.
Now, I want you to forgive.
There is an ancient Hawaiian ceremony called hoʻoponopono that is a powerful tool for transformation. It can clear your DNA. It can clear your lineage for 12 generations back.
The word hoʻoponopono means “to set thing right.” You do this by connecting to the source within you and accepting responsibility for choosing and creating this life.
Forgiveness can be one of the most powerful healing tools. Letting go of old hurts brings new energy and vitality to everyone. Forgiveness-Hawaiian style teaches us to forgive not only in the moment but all the way back to our ancestors. The past is cleansed and our future is made free.
Hoʻoponopono is a practice of making things right and restoring the natural flow of life. We use it to release old hurts and painful memories, realigning one’s self with Spirit to strengthen our awareness of God within.
Four Short Sentences
I love you. I am sorry. Please forgive me. Thank you.
You want to repeat this dozens of times daily for the situation you want to mend or for things you want to achieve. With them you can break down any barriers.
I love you. I am sorry. Please forgive me. Thank you.
These magic words will help you forgive anyone or heal altercations. They will help you find answers to problems you face. They can be used to help you heal your body.
They can be used in emergency situations to resolve an issue. They can be used to make your film. To help you attract the right crew, to help you find the right scripts or to find the right subjects for your documentary film. These words can be used to help you fund your film.
I suggest you work on yourself first, keep forgiving yourself and visualize any problem solved. Say these words with conviction and mean them. Using this magic prayer can release hidden blocks in you, can help heal your body, heal your relationships and heal your film.
I love you, I am sorry. Please forgive me. Thank you.
Please write these down and begin saying them daily. Know that you can work on any part of your family or work on any resistance that keeps you from achieving your desires. Your life will improve with forgiveness. Please use this brilliant tool to improve your lives and create your film.
New Media Rights is also offering From the Heart readers a special 20% off Don’t Panic for a limited time. Use the code “by using this code “EHCBPZHD” at this special link to get a discounted copy.
I recommend the NewMediaRights.org website for information and I especially recommend this information packed book. Art and his team at New Media Rights are specialists in fair use and an excellent source for filmmakers. They have an APP that you can use for free that will interact with you on what is fair use and what is not. Plus, they take on fair use cases at a reasonable fee.
Art explained “transformation” of material saying that although it’s not defined in the copyright law, transformation typically means to use or alter an original work, to provide new meaning to your message. The more you transform the original work to have a new voice message or meaning the more likely it is to be transformative and the more likely it is to be fair use. So, what does a transformation look like?” Here are a few samples:
Art Neill explained the Buffy versus Edward Twilight remix video by Jonathan McIntosh. “This is a particularly great example of fair use because McIntosh takes a series of very small clips from the entire Buffy the vampire slayer TV series and mashes it to gather with tiny bits of the twilight movie to create a new original story, changing the message of the original clips from stories about vampires to a cultural critique of gender roles in vampire pop culture.”
“Pretty woman” by 2 live crew
“The rap group 2 Live Crew reused the guitar riff and some of the lyrics from Roy Orbison’s OhPretty Woman to create a parody of the song. This particular parity is an excellent example of fair use not only because, as the court put it, ‘juxtaposes the romantic musings of a man whose fantasy comes true, with degrading taunts, a bawdy demand for sex and a sigh of relief for parental responsibility,’ but also because of the socio-economic and racial juxtaposition between the two songs.
Reusing something in a transformative way is critical to a finding of fair use! If your reuse is not transformative it is unlikely that you will be considered fair use unless all of the other factors are in your favor.”
Who is your audience for your film? It’s a common question that we ask of independent filmmakers submitting their documentary, feature, or short film to the Roy W. Dean Film Grant.
We find that 80% of our applications cannot correctly answer this important question.
Who is your audience? Don’t say “everyone”!
What Do You Say When Asked to Describe Your Audience?
Some who submit to the grant say “my audience is ‘everyone’” (which I encourage you not to do). Grant judges will drop your proposal like a hot potato!
Some say “men and women from 18 to 48.” That’s too broad. We want to know everything possible about this audience. If you had a description for your typical audience member like a “soccer mom in Indiana”, we would love it.
Why should you get so up-close-and-personal and know who is your audience and know as much as you can about them? Your money for your film is now in their hands. You will need to get dollars from them for research, for production, and again for post. Plus, they will pay to download your film and probably help you put people in seats for theatrical on demand.
Ok, Carole, How Do I Find My Audience for My Upcoming Project
Start by getting to know your present audience. That is people in your database from different walks of life, who are not filmmakers, and who love the subject of your upcoming film. Be sure it’s not family or close friends, you want information from people you don’t know.
Here are some questions to ask:
What social media platforms do you hang-out on?
Where do you engage with people online?
What kind of news do you pay attention to?
What kind of music do you listen to?
What blogs do you follow?
What organizations do you belong to?
Knowing what organizations they belong to gives you an idea of what organizations you can join and you can begin to chat about your film online to expand your data base of names.
How do you spend your free time?
When you watch movies, how do you watch them? Do you go to the theatre? Do you watch movies only on your laptop or your mobile phone?
How they watch movies may mean you don’t need that expensive camera and you can reduce your budget.
With the answers to these questions, you begin to understand where you can reach other people for your new audience.
Now you know where they hang-out online, how to speak to them based on what news they read, and what blogs they pay attention to. You have a sense of how they pay attention to things. A headline from New York Times for instance is very different than a headline from BuzzFeed. Now, you have a better understanding of how to communicate with your potential audience.
Use this information to know where and how to find your audience.
The key to getting your indie film funded is to master manifesting money and enhance your manifestations. In my Intentional Filmmaking Class and blogs, I teach that your mind is your greatest asset for filmmaking.
Faith funds films
Faith funds films. Yes, it’s your faith in you and your film that brings you the money. You are the key to funding, not anyone else, so know that to start with.
Knowing how to manifest and to enhance your manifestations will maximize your film funding potential by clearing a path for its success will help you get your film made.
3 Basics of Manifesting
You must have these covered before you can move on to enhance and magnify your manifesting.
# 1 You must have a clearly defined goal. That is one sentence with a clear, concise description of what you want.
#2 You have a deadline for manifesting, tied to a holiday like July 4th or thanksgiving.
# 3 You know you can do it.
Pay Attention to Your Thoughts
Now, that you’ve got the manifesting basics down, do you honestly think you can raise $200,000.000? How do you feel when you say that out loud? Do you feel sick in your stomach? Or do you feel confident?
I have to get you to the confident stage. That comes from recognizing any blocks you have with money! Pay attention to your thoughts. Once you see old stuff come up about money, recognize it and say “that’s resistance!” and let it go.
Watch for the mind chatter saying, “How will you ever do this?” Or you say to family, “I can’t work on my script today, I have to get the car washed”….that’s resistance.
Believe in Yourself…And Have a Good Plan
It’s the plan that makes you feel you can do it.
You want to be sure you have:
Your pitch perfect.
Your deck for a feature or your proposal for a documentary that is very well developed.
Your script now is a “Killer script,” not just good; it’s a knock-them-dead-script.
The budget must be flawless and believable and the lowest you can make the film for, not the kitchen sink budget.
R vs I
You need to remove any insanity from your package. Tom Malloy calls it R vs. I. Reality vs. Insanity. It’s ok to manifest something you’ve dreamed about. But, it’s not going to happen if it’s not based in the real world.
Example, this is your first film. Your budget is $20 million and you want to direct it.
That’s insanity. Start with a low budget film. Don’t expect to raise that much money on your first film and live, for now, with being an unknown director. Reality would be a $100K budget and you direct it with a killer script.
Once you have these elements in place you are ready to ask for money.
Loving yourself is highly important to let miracles come to you
In my previous blog, Receiving Miracles, I covered 3 things that are necessary for independent filmmakers to bring miracles into their life.
Give Gratitude Daily for the Things You Have
Don’t Let Your Unconscious Mind Sabotage You
Don’t Let Negative Thoughts Turn into Negative Words
Master those and you’ve got a good start. But, there are 3 more things, equally as important, to receiving miracles in your life.
The first one is very simple, but difficult for some to achieve.
Yes, you need to honor who you are and give gratitude for your many talents. I talk to filmmakers daily and they are writers/directors, some are writer/producer/editors/actors/director of photography and even craft service! This is an amazing amount of talent for one person.
Realize this, you are a major talent. Loving yourself is highly important to let miracles come to you. And sometimes miracles come in the form of money.
This is where a lot of people stop money and miracles from coming to them. They don’t feel worthy. I want you to brag about your achievements. Yes, be very proud of what you have done and don’t be afraid to tell us.
At the end of each day, you go over your to do list. Perhaps you had 10 items to do that day and you only completed 3. Say, “Good Job”, this is wonderful.
Compliment yourself and say tomorrow I will complete even more and it will be effortless. Never put yourself down. Always hold yourself in the highest esteem.
Muhammad Ali was asked to give a short poem about himself. He said “Me….Whee!” So take a lesson from him and tell yourself daily “I am the greatest.” It worked for Ali and it can work for you.
Don’t Worry About How it Will Happen
Another step that stops people from receiving miracles is the “HOW.” All of us want to know how will it happen. Where will it come from? This can be a block for many people. This “How will it happen,” will act as your resistance to receiving and believing.
Your job is not to think about the HOW, your job is to know it will happen and do all the things you know you should do to make it happen. By believing it will happen you are totally open to receive.
The next step to receive miracles is my favorite. It’s visualizing. It’s the ability to pretend like you did when you were a child when you wanted something. Often you got what you wanted and that was partially because you were visualizing it daily.
Remember when you would think about what you were getting and how excited you could get just by the visualization of receiving and using it?
You were sending joy and excitement and gratitude to the universe when you saw yourself receiving it. Emotions with visualizations are paramount to receiving. They are powerful.
Let me tell you a story of a filmmaker who is fiscally sponsored by From the Heart Productions. She is making a historical documentary film and needed to do her next shoot on location. She applied for several grants and then began prepping for the trip planning every minute of how the shoot would go just as if she had the money.
I called her just before Christmas and said what are you working on? She said her budget for the locations shoot. She was down to the penny for what to spend, where to stay, everything was ready.
I asked her, “How much do you need?” Her answer was $30,000. How wonderful, I said, you just received a grant for this exact amount! She was elated.
This is how it works, she did not ask how, she did the work, she knew she would be on locations soon and was perfectly ready to receive.
I want you to give daily gratitude for what you have now, be careful to never put yourself down and to watch your thoughts, you want positive successful thoughts. Be sure to compliment yourself daily for your many achievements and your talents, loving yourself is a priority. Next, visualize what you want and see yourself getting it and experience those great emotions of joy, success and confidence.
Miracles do happen daily and especially to filmmakers. What’s the secret to attracting miracles? What do I have to do to wake up every day expecting a miracle?
You may have seen the Secret, seen some other films on manifesting, or ready my book The Art of Manifesting, and thought about attracting things to you. Perhaps you tried some techniques and it didn’t work and that’s ok.
I want to share with you some missing steps to receiving miracles. Things that work and that will make you feel good and bring more joy to your life.
Realize how much you currently have and be grateful for it.
To Attract Miracles, Be Grateful
The first step to receiving miracles is to realize how much you currently have and be grateful for it. Because gratitude is a powerful emotion that opens you up for receiving even more from the universe.
We need to feel how lucky we are for what we have before we start looking for more.
Try this next month, stop looking at what you don’t have and focus on what you do have and say a thank you to the universe daily. Maybe it’s for your car or your job or your apartment.
Whatever possessions you have, you need to be thankful for them. I want you to feel that “emotion” of gratitude. It’s a lovely feeling that fills your body with joy.
Please make it a daily event to give gratitude for what you received that day. Believe me, this puts you into a new mind set where you will begin to be grateful for even small gifts that come your way.
Don’t Let Your Unconscious Mind Sabotage You From
Many people have tried the law of attraction and they think they can just send out their desires with their minds and things will come to them. Sometimes this can happen.
But, to be receiving miracles daily, you need to remember you have a conscious mind and an unconscious mind. Even if your conscious mind is focusing on what you want, your unconscious could be sabotaging you.
Your mind could be harboring the unconscious thoughts that have been said to you like, “you don’t deserve money” or “you can’t raise $200,000 to make a film!” These are samples of things that could be in your belief system that are not working for your highest good.
To find these hidden saboteurs, pay attention to your thoughts. When you are thinking negative thoughts or thoughts that say “this will not happen or no, they would never agree,” you need to stop yourself, change your thoughts to say yes, this is possible. All things are possible.
Don’t Let Negative Thoughts Become Words
Remember the film The Iron Lady?
In it, Margaret Thatcher said, “Watch your thoughts, for they will become words. Watch your words, for they become actions. Watch your actions because they become habits; watch your habits because they forge your character. And watch your character, for it will make your destiny.”
So, please, watch your thoughts as they become your words. Please start listening to your thoughts and when they are negative, change them to possibilities.
Please keep your words positive because once your words are positive you feel better. This leads to a more positive character and opens you up for the universe to bring you miracles.
That’s what I want. I want you to “Expect a Miracle.”
Author Jonah Berger explains in his book “Contagious” that they are the elements of a game, application or program including rules and feedback loops that make them fun.
Good game mechanics keep people engaged, motivated and wanting more.
Good game mechanics keep people engaged, motivated and wanting more. They understand where they are compared to others in the same game.
You can use this to create a larger audience and increase donations to your film.
Game Mechanics Motivate on an Interpersonal Level by Encouraging Social Comparison.
People care about their performance in relation to others.
You probably belong to an airline loyalty program. Each time you fly on the airline you’ve selected, you accumulate points related to the miles you’ve traveled. There are levels to reach where the reward gets greater.
People care about hierarchy. You try and reach the top level of your airline program to get that first class ticket to Katmandu. This is game mechanics.
Using Game Mechanics to Fund Your Film
Game mechanics helps us generate social currency. Social Currency is the info we share that others find cool and want to share as well. You brag about that first class ticket to your friends. Post it on social media. It makes us and those that share it look and feel good. That is social currency.
Here’s some great ways to use Game Mechanics to increase donations to your film:
If you are crowdfunding, you can give an award at the half way point to the person who referred the most people to your campaign. This keeps everyone working for you to win that prize.
Or, you might have something on your web site like an Icon for how much donors have contributed to your film. You could have platinum, gold and silver classifications on your site and list donor names.
On your Facebook page, create a message board with names of whoever donates $100.00 and over. Make up different colored name tags for different amounts. If you donate $100.00, you get a yellow tag, $300 is orange, and $500 is red tag.
Create a Simple System That People Understand and Create Social Currency
Example: Burberry let people send in photos of themselves in their coats and put them online. Everyone who posted shared it with their friends who shared it with people they knew. It drove their sales up 50%.
Word of mouth is generated through the voting process. Putting films, actors, or locations up for people to vote for works to build interest. For documentaries, try putting up questions about how people fell about your subject and letting them vote. Contestants spread the word about the site to get votes.
This is social currency and game mechanics at work.
Think of ways you can you gamify your film funding watch your donations increase.
How Sharing Something Remarkable and Unique About Your Film Can Bring Attention…And Money
By Carole Dean
What we talk about influences how others see us. When we talk about cool things, others want to repeat what we’ve told them to their friends.
That is called Social Currency and you can use it to get people to notice your film.
Get People Talking About Your Film to Get it Attention and Funding
What is Social Currency?
People want to share compelling, exclusive content that makes them look smart and in on a secret. That type of content is social currency.
Wharton professor Jonah Berger, author of the brilliant book “Contagious” explains how, by using social currency, you can get more people talking about your product or idea.
Here’s an Example
Crif Dogs, a NYC Hot Dog restaurant, has a vintage phone booth in the corner. When you enter and dial the ancient rotary phone, a voice answers and asks if you have a reservation. If you are lucky enough to have one, a hidden door opens and you find you are in a posh 45 seat exclusive restaurant no one knows about.
The name? Please Don’t Tell. It makes you feel like you found a great secret. There is no sign on the street or ads for it. It takes bookings only for each day and only at 3pm. By 3:30, all spots are gone.
The restaurant does not publish its number. It’s all word of mouth; the most powerful way to market.
Rules of Social Currency:
People share things that make them look good to others.
People share things that make them seem entertaining and clever.
People use social currency to achieve desired positive impressions among friends & family.
How to Mint Social Currency for Your Film
Find your film’s inner remarkability. Give me some astonishing facts or an incredible statement I can repeat.
The Key to finding inner remark ability is to think about what makes something interesting surprising or novel. What is interesting about your film or your cast? What is remarkable about your characters? What is remarkable about the subject of the film?
How about is it fiscally sponsored?
You want to create social currency so people talk about your film and your crowdfunding campaign. You want them to say I donated to a film and I got a tax deduction. Or I donated to a film that raises awareness of Veterans suicide.
That may be what gets people to talk about your film. Then, they donate too because it’s cool to support your film and it’s cool to get a tax deduction.
By finding your film’s inner remarkability, you can use it to go viral and create social currency.
Do it right and you will end up with a different currency to use to make your film!