Peter Broderick is an expert on film distribution for indie films. His company, Paradigm Consulting, helps filmmakers design and implement state-of-the-art financing, distribution, and outreach strategies.
He can review your film and give you excellent advice on your film’s potential market. I advise every filmmaker who has the opportunity to seek his advice.
He joined me on my Art of Film Funding podcast “How Not to Negotiate a Distribution Deal” and shared his film distribution wisdom with us.
Think of Film Distribution as a Partnership
“In many cases, in the past, the relationship between distributors and filmmakers has been a kind of master/slave relationship” Peter explained. “ All the power was in the distributor and all the decisions were made by the distributor. The filmmaker just had to kind of follow whatever the distributor decided.”
Peter considers that these days, in the newer world of distribution, we should really think about partnerships that are win/win. “It’s good for both sides. They appreciate what the other partner brings to the situation and they want to maximize the relationship. Have it work for both sides.”
Create a Customized Film Distribution Plan
Before filmmakers get that distribution offer, Peter recommends that they have designed a customized distribution strategy. Customize it to their goals, their target audiences, and the avenues of distribution and the versions of the film.
You should be specific about what rights you want to give to the distributor. You also need to be clear about the rights you want to retain. This could include the right to do screenings, and the right to sell downloads, streams, and DVDs directly from your own website.
By creating this, you can show it to a distributor and say, “We’re really interested in working with you. This is what we’d like to do. Can you partner with us using our customized distribution plan?”
This gives the distributor a clear understanding of what you want to give them. It importantly outlines what you want to keep. It puts you in a stronger position for negotiating.
Ask Before You Sign
When a film is finished, the filmmaker too often wants to get the film seen. They sometimes can take a distribution deal they later regret.
“Of course you want to hear lovely things about your film.” But don’t, Peter warns, be seduced by the distributor’s flattery. Be diligent in finding people who are working or have worked with this distributor. Don’t rely on the references distributors give you, since all distributors will have at least a few clients that like them.
“Find filmmakers online” he suggests, “who have worked with the distributors you’re considering.” Peter recommends speaking with 3 to 5 filmmakers about each distributor you’re seriously considering. He recommends asking pointed rather than general questions.
For example, instead of asking “do you like your distributor?”, ask if they’ve made as many sales as they expected to make and if the filmmaker has received the amount of revenues they expected to receive.
Don’t ask, “Do you like your distributor.” Do ask, “How much money have you made?”
Ask “Is the distributor working for you?” “How often do they call you or communicate?” “Do they treat you as a partner instead of an annoyance?” Make sure they are treating other filmmaker the way you want to be treated before you consider making a deal.
“You’re bringing knowledge, you’re bringing some core audiences, you’re bringing expertise in the area that your film is made within and they should value that.”
Wallace D. Waddles, author of The Science of Getting Rich, understood that to harness the power or your mind to manifest your success you needed to know how to use the will.
In my previous videos, I’ve covered some of the principles he outlines needed to attain that success. In Part 5, How to Use the Will, I cover the important principle of using your will.
How to Use the Will
To set about getting rich in a scientific way, you do not try to apply your will power to anything outside of yourself.
Wallace says it’s wrong to apply your will to other people to get them to do what you wish. Do not to use your will power upon another person…….. even for his own good. The Science of Getting Rich does not require you to apply power or force to any other person.
You do not need to apply your will to things, in order to compel things to come to you. The Substance, Wallace explains, is friendly to you and is more anxious to give you what you want…. than you are to get it!
To get rich, you need only to use your will power upon yourself. When you know what to think and do, then you must use your will to compel yourself to think and do the right things. That is the legitimate use of the will in getting what you want.
Creating a Mental Image
To use it in holding yourself to the right course. Use your will to keep yourself thinking and acting in the Certain Way.
Use your mind to form a mental image of what you want and hold that vision with your faith and purpose and use your will to keep you mind working in the Right Way.
The more steady and continuous your faith, the more rapidly you will get rich because you will make only Positive impressions upon Substance.
As this impression spreads all things are set moving toward it’s realization. Every living thing every inanimate thing, are stirred toward bringing into being that which you want. All forces begin to be exerted toward bringing into being that which you want.
You can stop all of this by starting a negative impression in the Formless substance. Doubt or unbelief is as certain to start a movement away from you as faith and purpose are to start one toward you.
Focus Your Will on Desired Outcome
If you want to get rich you must not make a study of poverty. Things are not brought into being by thinking about their opposites.
Wallace says, Get rich; that is the best way you can help the poor. Don’t fill you mind with pictures of poverty…….. use your will to keep your mind and faith fully on your desired outcome.
You can become right by creation, not by competition. Every man who gets rich by creation opens a way for thousands like him to follow and inspires them to do so. Use your will power to keep your mind off poverty and keep it fixed with faith and purpose on the vision of what you want.
There is more information on the use of your will to achieve your goals in our part 6 of Wallace D. Waddle’s book The Science of Getting Rich.
It’s not enough just to want something to manifest it. You’ve got to try “thinking in a certain way” to attain it.
Thinking in a certain way is how Wallace D. Wattles, author of The Science of Getting Rich, describes the need to have a clear image of your goal. In my latest video based on his work, I explain how it can work for you.
Wallace was a pioneer in realizing and writing about the power of your mind. In his book, he explains and shows us how to use that power to better our lives, become successful, and to expand our creativity.
Thinking in A Certain Way – Desire is Not Enough
Remember the man in the Gratitude video # 3 who formed the mental image of his house in order to manifest it and you will have a fair idea of this initial step towards getting rich. In other words, its important to create a clear and definite mental picture of what you want; you cannot transmit an idea unless first you have it yourself.
You must have it before you can get it. Many people fail to impress “thinking substance” because they themselves only have a vague concept of the things they want to do… to have.… or to become.
It is not enough that you should have a general desire for wealth, everybody has that. When you try to impress your thoughts on Substance, remember that it must be done by a coherent statement; you must know what you want, and be definite. You can never get rich, or start the creative power into action, by sending out unformed longings and vague desires.
Form a Clear Mental Picture
Go over your desires just as the man I have described went over his house; see just what you want and get a clear mental picture of it as you wish it to look when you get it.
You must have that clear mental picture continually in mind as the sailor has in mind the port toward which he is sailing the ship. Spend as much of your leisure time as possible in contemplating your picture. The clearer your picture and the more you dwell upon this picture the stronger your desire will be and the stronger your desire, the easier it will be to hold your mind fixed upon this picture of what you want.
Behind this clear vision must be the purpose to realize it. See the things you want as if they were truly around you all the time. See yourself using them. Dwell on your mental picture so it is clear and then take the mental attitude of ownership with the faith that it is yours. And remember gratitude and be thankful for what you are visualizing as if you already possessed it.
You do not make this impression by repeating a strings of word; you make it by holding the vision with unshakable PURPOSE to attain it with unrelenting faith.
Remember it is faith and purpose in the use of the imagination which make the difference between the scientist and the dreamer. And having learned this fact, it is here that you must learn the proper use of the Will. We will cover that in part 5.
As important as it is to celebrate getting financing for you indie film, it’s necessary to show gratitude to those that gave you the money.
Showing or giving gratitude, is principal 3 in Wallace D. Wattles book The Science of Getting Rich. Long before “The Secret”, Wallace’s book pioneered how to use power of our minds to better our lives, become successful, and to expand our creativity.
In my third video in analyzing his work, I go into the rewards and benefits of gratitude in creating success.
Wallace says do not be afraid to ask largely. Do not look upon poverty as part of the plan.
Wallace shared the story of a poor man living in a rented house having only what he earned from day to day. He decided to ask for a new rug for the floor of his best room and a coal stove to heat the house.
Following Wallace’s instructions to use the power of his mind to form in his thoughts that which he wanted, he obtained these things in a few months. Then it dawned upon him that he had not asked enough.
He went through the house and planned on what he wanted and holding this picture in his mind and living in the Certain way he began moving toward what he wanted. Now, he owns the house and is rebuilding it to his mental image.
Gratitude Will Lead Your Mind
You need to relate yourself to the Formless Intelligence in a harmonious way to bring you into perfect unity with God. You must first believe that there is one Intelligence substance; second you believe this this substance gives you everything you desire and third you relate yourself to it by a feeling of deep and profound gratitude.
Therefore, the soul that is always grateful lives in close touch with God. The mental attitude of gratitude draws the mind into closer touch with the source from which blessings come.
Principal 3 of Wattle’s The Science of Growing Rich is Gratitude and this will lead your mind along the ways by which things come.
The Law of Gratitude
It will keep you in close harmony with creative thought and prevent you from falling into competitive thought. There is a law of Gratitude and it is absolutely necessary that you should observe the law if you are to get the results you seek. The law of gratitude is the natural principle that action and reaction are always equal. The outreaching of your thankful praise will bring an instantaneous movement towards you.
The moment you permit your mind to dwell with dissatisfaction upon things as they are, you begin to lose. Your fixed attention upon the ordinary, the poor and the mean and your mind takes the form of these things and attract them to you. We are thinking substance and thinking substance always takes the form of that which it thinks about!
The grateful mind is constantly fixed upon the best and tends to become the best. Also, faith is born of gratitude. The grateful mind continually expects good things and expectation becomes faith. Please be grateful for every good thing that comes to you and give thanks continuously. Your rewards will be many. You life’s energy will increase and your respect for your fellow man will be enhanced.
We will continue with Principal 4 in the next episode of Wallace D. Waddles the Science of Getting Rich.
Getting funding for your indie film is not going to happen unless you do two things.
You’ve got to believe it can happen and believe you can make it happen.
It all starts with manifesting your success. In my previous blog, I introduced Wallace D Wattles and his book The Science of Getting Rich. Written in the early 1900’s, Wallace was a pioneer in discovering and writing about the using the power of the mind in changing your life, creating your success, empowering your creativity.
In my new video, The Science of Getting Rich Part 2, I go into how Wattles explains how everything you see on earth is made from one original formless substance. This substance is a powerful energy that we’ve yet to harness.
First Two Principals of The Science of Getting Rich
Wattles says Man can form things in his thoughts and, by impressing his thought upon what he calls the formless original substance of energy which forms the universe, he can cause the thing he thinks about to be created.
For you to do this you need to acquire the ability to think the certain way; this is the first step toward getting rich.
Wallace says the second principal is “To think according to appearance is easy; to think truth regardless of appearances is laborious and requires the expenditure of more power than any other work we are called upon to perform.”
Nothing Harder Than Sustained Thought
There is no labor from which most people shrink as they do from that of sustained thought; it is the hardest work in the world. This is especially true when truth is contrary to appearances.
Every appearance in the visible world tends to produce a corresponding form in the mind which observes it. This can only be prevented by holding the thought of the TRUTH. (meaning that everything is perfect)
For example, to look upon the appearance of disease will produce the form of disease in your own mind, and ultimately in your body, unless you hold the thought of the truth, which is that there is no disease it is only an appearance and the reality is health. To do this requires power. He who acquires this power becomes a MASTER MIND. They can conquer fate; he can have what he wants.
Every Thought Becomes a Form
We must grasp the truth that every thought held in this substance becomes a form.
The universe desires that you have everything you want. Your purpose must be in alignment with nature. Therefore, you want to get rich in order that you may eat, drink and play a good part in helping the world to find truth. You can help others by making the most of yourself than in any other way.
Most of all, this “original substance” will make things for you but it will not take things away from someone else and give them to you. You are here to create, you are not here to compete for what is already created. Get rid of the thought of competition. Become a creator to get what you want. Supply is not limited. Please believe this. It frees you to create.
Keep Your Mind on Your Vision
Know that the money you need will come. Always look at the limitless riches in formless substance and KNOW that they are coming to you. Never worry. Keep your mind on your vision. You can create form from the formless structure around you.
Example, if you want a new machine, hold the mental image of it with the most positive certainty that it is being made or on its way to you. After forming the thought, have the most absolute faith that it is coming. This thinking substance has created all the machines already made and will cause the creation of one for you when you set it in motion by desire and invincible faith.
What and how to you ask for things? We will cover that in part 3 of Wallace D. Wattles brilliant book the Science of Getting Rich.
For indie filmmakers seeking film funding, the fantastic book The Science of Getting Rich contains advice on a fantastic tool that is often overlooked and underused.
The power of your mind to manifest success.
Before the film “The Secret” or before the book “Think and Grow Rich”, there was author Wallace D. Wattles.
He was a serious man who wrote the Science of Getting Rich and other important books about using the power of your mind. He realized its power in the early 1900’s.
In my newest video blog, and in subsequent videos to follow, I will share the amazing information gleaned from his book with you.
His groundbreaking discoveries can be used today to enrich your life, bring you success, and if you are a filmmaker, it will help you realize your full creative potential.
Science of Getting Rich
Wallace D. Wattles says that to fully make use of your creative powers you need to be rich. With money…… you can use your creativity for your art and your family. The object of all life is development and to be developed you need money. He thinks every man and woman should have money to unfold their soul and develop talent.
Wallace contends our right to life means our right to have free and unrestricted use of all things necessary to our fullest unfoldment of our right to be rich.
Everyone should have that which can contribute to the power, elegance and richness of life. It is perfectly right that you should desire to be rich so you should give your best attention to these teachings.
How to Make The Science of Getting Rich Work for You
Certain laws, Wallace determined, govern the process of acquiring riches and, when they are learned and obeyed, you will get rich. No matter how poor you may be, if you begin to do things in the Certain Way, you will begin to get rich and you will begin to have capital.
He wants us to understand that everything you see on earth is made from one original substance which he also calls the formless substance. The original substance is a powerful energy that we’ve yet to truly harness or master. Wallace says there is no limit to the supply of this “original substance.” The universe is made from it, the spaces in and between the forms of the visible universe are permeated with it, and the universe is filled with the original substance.
We know today that quantum physics says this is true. It says that if we are sitting 3 feet apart the energy between us is enough to boil all the oceans on earth.
So, Wallace was right. And he believed the resources of the Original substance are at the command of every man or woman who will act and think in a certain way.
Proving the Science of Getting Rich
Wallace says you need to use his ideas as if they were proven because they are. He believes you can prove their truth by acting on a set of principles that he has outlined.
The first principle in the science of getting rich is to understand that thought is the only power which can produce tangible riches from the Original or Formless Substance. A thought of form, your imagination for example, produces the physical form. We live in a thought world which is part of a thought universe.
No thought of form can be impressed on original substance without causing the creation of the physical form.
We are a thinking center and we can originate thought. All the physical forms we fashion with our hands must first exist in our thought; we cannot shape a thing until we have thought that thing.
Thought in thinking substance, produces shapes. We can communicate our thought to original thinking substance and we can cause the creation or formation of the thing we think about.
We can form things in our thought, and by impressing our thought upon formless substance, can cause the thing we thinks about to be created.
To do this, you need to acquire the ability to think the certain way; this is the first step toward getting rich. We will cover this first step in part 2.
Making money theatrically distributing your documentary has been an elusive goal for filmmakers. Except for one.
Build Your Audience Before You Finish Your Film
I recently interviewed Christo Brock, writer/director of the documentary Touch the Wall, on my Art of Film Funding Podcast. He has perfected a 3 part formula to pull it off that resulted in his film being screened 363 times to date.
First, be determined to build your audience before your film is finished. Find a champion. Finally, work with a great distributor like Tugg.com that maximizes the potential of your database.
As a basis for their film, Christo Brock and his partner Grant Barbado chose to follow two Olympic swimmers as they trained for the London Olympic Games. One of his swimmers, Missy Franklin, became an international sports star when she won four Gold Medals and broke two world records.
Christo & Grant, like many other documentary filmmakers, seem to have the Midas touch by choosing people who become famous in their field. This often makes the years invested by the filmmakers profitable. That’s what I like to see, filmmakers who make money on documentaries.
Building an Audience Before Your Film is Finished
Christo raised $119,000.00 (see below for bonus crowdfunding tip) through Kickstarter. He says it was a real blessing because this connected him to his major portion of his audience.
He discovered more of his audience while creating the documentary. Each time they filmed a swim event, both he and Grant spent time meeting people, getting names and especially looking for groups and organizations. Then, they would follow up and connect to them.
They were constantly adding names to their database and keeping their audience informed about the film. They also hired people to help with outreach and had them focus on contacting swim clubs and making savvy posts online. They worked hard to engage people and which would later paid off financially.
Finding a Champion
He then took Peter Broderick’s advice and found a champion in USA Swimming which is the governing body of amateur swimming in the US.
In the interview, Christo reiterated what producer Tom Malloy and I teach to filmmakers in our Intentional Filmmaking Class. Find an audience to become dedicated champions. Find groups or people that care about the project early on because they have a stake in it.
USA Swimming wanted to see the film completed. They were there to donate, follow the film, and help fill up theaters for screenings.
Armed with a good database and a champion, Christo had what he needed for distributing his documentary through Tugg.com.
Tugg.com is an on-demand distribution company where you can bring your film to any city in the country. Tugg facilitates this for you. In an earlier interview Nick Gonda, founder of Tugg.com, he fully explained their mission. He discussed how they find theaters near your audience and how they handle the screenings for you.
Working with Tugg.com allowed Christo and Grant to screen in the cities where they had an audience. This is opposed to the old form of distribution, i.e., screening in LA, NYC, Chicago and paying for advertising to bring in an audience. With Tugg, your audience does the work to fill the theatre. Christo and Grant’s audience brought in swim teams across America. They had 363 screenings with an average attendance of 153 people per screening.
The names of everyone who attends the screening is given by Tugg to the filmmaker. This is a key to your success for follow up, DVD and merchandise sales after the screening. Please be sure whoever you use to distribute your film gives you these names. Your data base is a major asset for you.
Bonus Crowdfunding Tip
I asked Christo for a good tip on crowdfunding. He says for his new film, on every interview he makes sure they take lots of behind-the-scenes footage, both stills and video. He asks the interviewee to give him a pitch for his Kickstarter.
When he runs his campaign, he will have these “asks” from people in the film. He has them say things like “Hey, I am John Smith and I hope you support this film about craft beer.” Just that short and it works.
In Receiving Miracles 3, Carole Dean Covers The Final Step You Need to Take to Receive Miracles in Your Life and Your Filmmaking
Forgiveness can be one of the most powerful healing tools
In Receiving Miracles 1 and 2, we covered 6 things to improve your life and that will open you for receiving miracles.
First, was about giving gratitude daily for the many things you have.
Second, we learned how powerful your words are and to remember to watch your thoughts because they become words.
Third, was to hold yourself in the highest esteem at all times.
Fourth, love yourself. Praise yourself daily for the smallest thing you do.
Fifth, when you ask for a miracle don’t worry about the “HOW”! Focus on your to do list to achieve a miracle.
Six is visualizing. It’s the ability to pretend like you did when you were a child. I want you to pretend you already have what you want….that is powerful.
Now, I want you to forgive.
There is an ancient Hawaiian ceremony called hoʻoponopono that is a powerful tool for transformation. It can clear your DNA. It can clear your lineage for 12 generations back.
The word hoʻoponopono means “to set thing right.” You do this by connecting to the source within you and accepting responsibility for choosing and creating this life.
Forgiveness can be one of the most powerful healing tools. Letting go of old hurts brings new energy and vitality to everyone. Forgiveness-Hawaiian style teaches us to forgive not only in the moment but all the way back to our ancestors. The past is cleansed and our future is made free.
Hoʻoponopono is a practice of making things right and restoring the natural flow of life. We use it to release old hurts and painful memories, realigning one’s self with Spirit to strengthen our awareness of God within.
Four Short Sentences
I love you. I am sorry. Please forgive me. Thank you.
You want to repeat this dozens of times daily for the situation you want to mend or for things you want to achieve. With them you can break down any barriers.
I love you. I am sorry. Please forgive me. Thank you.
These magic words will help you forgive anyone or heal altercations. They will help you find answers to problems you face. They can be used to help you heal your body.
They can be used in emergency situations to resolve an issue. They can be used to make your film. To help you attract the right crew, to help you find the right scripts or to find the right subjects for your documentary film. These words can be used to help you fund your film.
I suggest you work on yourself first, keep forgiving yourself and visualize any problem solved. Say these words with conviction and mean them. Using this magic prayer can release hidden blocks in you, can help heal your body, heal your relationships and heal your film.
I love you, I am sorry. Please forgive me. Thank you.
Please write these down and begin saying them daily. Know that you can work on any part of your family or work on any resistance that keeps you from achieving your desires. Your life will improve with forgiveness. Please use this brilliant tool to improve your lives and create your film.
New Media Rights is also offering From the Heart readers a special 20% off Don’t Panic for a limited time. Use the code “by using this code “EHCBPZHD” at this special link to get a discounted copy.
I recommend the NewMediaRights.org website for information and I especially recommend this information packed book. Art and his team at New Media Rights are specialists in fair use and an excellent source for filmmakers. They have an APP that you can use for free that will interact with you on what is fair use and what is not. Plus, they take on fair use cases at a reasonable fee.
Art explained “transformation” of material saying that although it’s not defined in the copyright law, transformation typically means to use or alter an original work, to provide new meaning to your message. The more you transform the original work to have a new voice message or meaning the more likely it is to be transformative and the more likely it is to be fair use. So, what does a transformation look like?” Here are a few samples:
Art Neill explained the Buffy versus Edward Twilight remix video by Jonathan McIntosh. “This is a particularly great example of fair use because McIntosh takes a series of very small clips from the entire Buffy the vampire slayer TV series and mashes it to gather with tiny bits of the twilight movie to create a new original story, changing the message of the original clips from stories about vampires to a cultural critique of gender roles in vampire pop culture.”
“Pretty woman” by 2 live crew
“The rap group 2 Live Crew reused the guitar riff and some of the lyrics from Roy Orbison’s OhPretty Woman to create a parody of the song. This particular parity is an excellent example of fair use not only because, as the court put it, ‘juxtaposes the romantic musings of a man whose fantasy comes true, with degrading taunts, a bawdy demand for sex and a sigh of relief for parental responsibility,’ but also because of the socio-economic and racial juxtaposition between the two songs.
Reusing something in a transformative way is critical to a finding of fair use! If your reuse is not transformative it is unlikely that you will be considered fair use unless all of the other factors are in your favor.”
Who is your audience for your film? It’s a common question that we ask of independent filmmakers submitting their documentary, feature, or short film to the Roy W. Dean Film Grant.
We find that 80% of our applications cannot correctly answer this important question.
Who is your audience? Don’t say “everyone”!
What Do You Say When Asked to Describe Your Audience?
Some who submit to the grant say “my audience is ‘everyone’” (which I encourage you not to do). Grant judges will drop your proposal like a hot potato!
Some say “men and women from 18 to 48.” That’s too broad. We want to know everything possible about this audience. If you had a description for your typical audience member like a “soccer mom in Indiana”, we would love it.
Why should you get so up-close-and-personal and know who is your audience and know as much as you can about them? Your money for your film is now in their hands. You will need to get dollars from them for research, for production, and again for post. Plus, they will pay to download your film and probably help you put people in seats for theatrical on demand.
Ok, Carole, How Do I Find My Audience for My Upcoming Project
Start by getting to know your present audience. That is people in your database from different walks of life, who are not filmmakers, and who love the subject of your upcoming film. Be sure it’s not family or close friends, you want information from people you don’t know.
Here are some questions to ask:
What social media platforms do you hang-out on?
Where do you engage with people online?
What kind of news do you pay attention to?
What kind of music do you listen to?
What blogs do you follow?
What organizations do you belong to?
Knowing what organizations they belong to gives you an idea of what organizations you can join and you can begin to chat about your film online to expand your data base of names.
How do you spend your free time?
When you watch movies, how do you watch them? Do you go to the theatre? Do you watch movies only on your laptop or your mobile phone?
How they watch movies may mean you don’t need that expensive camera and you can reduce your budget.
With the answers to these questions, you begin to understand where you can reach other people for your new audience.
Now you know where they hang-out online, how to speak to them based on what news they read, and what blogs they pay attention to. You have a sense of how they pay attention to things. A headline from New York Times for instance is very different than a headline from BuzzFeed. Now, you have a better understanding of how to communicate with your potential audience.
Use this information to know where and how to find your audience.