3 Steps to Making Money Distributing Your Documentary

May 14th, 2017

Making money theatrically distributing your documentary has been an elusive goal for filmmakers.  Except for one. 

3 Steps to Making Money Distributing Your Documentary

Build Your Audience Before You Finish Your Film

I recently interviewed Christo Brock, writer/director of the documentary Touch the Wall, on my Art of Film Funding Podcast.  He has perfected a 3 part formula to pull it off that resulted in his film being screened 363 times to date. 

First, be determined to build your audience before your film is finished.  Find a champion.  Finally, work with a great distributor like Tugg.com that maximizes the potential of your database. 

As a basis for their film, Christo Brock and his partner Grant Barbado chose to follow two Olympic swimmers as they trained for the London Olympic Games.  One of his swimmers, Missy Franklin, became an international sports star when she won four Gold Medals and broke two world records. 

Christo & Grant, like many other documentary filmmakers, seem to have the Midas touch by choosing people who become famous in their field.  This often makes the years invested by the filmmakers profitable.  That’s what I like to see, filmmakers who make money on documentaries.

Building an Audience Before Your Film is Finished

Christo raised $119,000.00 (see below for bonus crowdfunding tip) through Kickstarter.  He says it was a real blessing because this connected him to his major portion of his audience. 

He discovered more of his audience while creating the documentary.   Each time they filmed a swim event, both he and Grant spent time meeting people, getting names and especially looking for groups and organizations.  Then, they would follow up and connect to them. 

They were constantly adding names to their database and keeping their audience informed about the film.  They also hired people to help with outreach and had them focus on contacting swim clubs and making savvy posts online.  They worked hard to engage people and which would later paid off financially.

Finding a Champion

He then took Peter Broderick’s advice and found a champion in USA Swimming which is the governing body of amateur swimming in the US. 

In the interview, Christo reiterated what producer Tom Malloy and I teach to filmmakers in our Intentional Filmmaking Class. Find an audience to become dedicated champions.  Find groups or people that care about the project early on because they have a stake in it. 

USA Swimming wanted to see the film completed.  They were there to donate, follow the film, and help fill up theaters for screenings.

Tugg.com

Armed with a good database and a champion, Christo had what he needed for distributing his documentary through Tugg.com.

Tugg.com is an on-demand distribution company where you can bring your film to any city in the country.  Tugg facilitates this for you.  In an earlier interview Nick Gonda, founder of Tugg.com, he fully explained their mission.  He discussed how they find theaters near your audience and how they handle the screenings for you. 

Working with Tugg.com allowed Christo and Grant to screen in the cities where they had an audience.  This is opposed to the old form of distribution, i.e., screening in LA, NYC, Chicago and paying for advertising to bring in an audience.   With Tugg, your audience does the work to fill the theatre.  Christo and Grant’s audience brought in swim teams across America.  They had 363 screenings with an average attendance of 153 people per screening.

The names of everyone who attends the screening is given by Tugg to the filmmaker.  This is a key to your success for follow up, DVD and merchandise sales after the screening.  Please be sure whoever you use to distribute your film gives you these names.  Your data base is a major asset for you.

Bonus Crowdfunding Tip

I asked Christo for a good tip on crowdfunding.  He says  for his new film, on every interview he makes sure they take lots of behind-the-scenes footage, both stills and video.  He asks  the interviewee to give him a pitch for his Kickstarter. 

When he runs his campaign, he will have these “asks” from people in the film.  He has them say things like “Hey, I am John Smith and I hope you support this film about craft beer.”  Just that short and it works.

Check out his web site to see how he used shots of Missy Franklin on his web site for funding his swim film. http://www.touchthewall.com/film-clips

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.  See IMDB for producing credits.

 

Receiving Miracles 3 – Learning to Forgive

April 15th, 2017

In Receiving Miracles 3, Carole Dean Covers The Final Step You Need to Take to Receive Miracles in Your Life and Your Filmmaking

Forgiveness can be one of the most powerful healing tools

In Receiving Miracles 1 and 2, we covered 6 things to improve your life and that will open you for receiving miracles. 

First, was about giving gratitude daily for the many things you have. 

Second, we learned how powerful your words are and to remember to watch your thoughts because they become words.

Third, was to hold yourself in the highest esteem at all times

Fourth, love yourself.  Praise yourself daily for the smallest thing you do.

Fifth, when you ask for a miracle don’t worry about the “HOW”! Focus on your to do list to achieve a miracle.

Six is visualizing.  It’s the ability to pretend like you did when you were a child. I want you to pretend you already have what you want….that is powerful.

Now, I want you to forgive.

Hoʻoponopono

There is an ancient Hawaiian ceremony called hoʻoponopono that is a powerful tool for transformation.   It can clear your DNA.  It can clear your lineage for 12 generations back. 

The word hoʻoponopono means “to set thing right.”  You do this by connecting to the source within you and accepting responsibility for choosing and creating this life.

Forgiveness can be one of the most powerful healing tools. Letting go of old hurts brings new energy and vitality to everyone.  Forgiveness-Hawaiian style teaches us to forgive not only in the moment but all the way back to our ancestors. The past is cleansed and our future is made free.

Hoʻoponopono is a practice of making things right and restoring the natural flow of life. We use it to release old hurts and painful memories, realigning one’s self with Spirit to strengthen our awareness of God within.

Four Short Sentences

I love you.  I am sorry.  Please forgive me.  Thank you. 

You want to repeat this dozens of times daily for the situation you want to mend or for things you want to achieve.  With them you can break down any barriers. 

I love you.  I am sorry. Please forgive me.  Thank you. 

These magic words will help you forgive anyone or heal altercations.  They will help you find answers to problems you face.  They can be used to help you heal your body. 

They can be used in emergency situations to resolve an issue.  They can be used to make your film.  To help you attract the right crew, to help you find the right scripts or to find the right subjects for your documentary film.  These words can be used to help you fund your film. 

I suggest you work on yourself first, keep forgiving yourself and visualize any problem solved.  Say these words with conviction and mean them.  Using this magic prayer can release hidden blocks in you, can help heal your body, heal your relationships and heal your film.

I love you, I am sorry. Please forgive me.  Thank you.

Please write these down and begin saying them daily.  Know that you can work on any part of your family or work on any resistance that keeps you from achieving your desires.  Your life will improve with forgiveness.  Please use this brilliant tool to improve your lives and create your film.

I want you to expect a miracle.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.  See IMDB for producing credits.

Don’t Panic: Art Neill of New Media Rights Explains Fair Use

April 15th, 2017

Carole Dean Interviews Art Neill on His New Legal Guide Book For Small Businesses Creative Professionals 

 

I interviewed Art Neill on my Art of Film Funding podcast about his brilliant book, Don’t Panic : ) A Legal Guide (in plain English). Art works with New Media Rights which is a non-profit, independently funded program of California Western School of Law. They provide legal services, education, and public policy advocacy for creators, entrepreneurs, and internet users. They worked with Dianne Griffin and Erica Jordan who are fiscally sponsored by From the Heart for their successful film, Painted Nails.

New Media Rights is also offering From the Heart readers a special 20% off Don’t Panic for a limited time. Use the code “by using this code “EHCBPZHD” at this special link to get a discounted copy.

I recommend the NewMediaRights.org website for information and I especially recommend this information packed book.  Art and his team at New Media Rights are specialists in fair use and an excellent source for filmmakers.  They have an APP that you can use for free that will interact with you on what is fair use and what is not.  Plus, they take on fair use cases at a reasonable fee.

Art explained “transformation” of material saying that although it’s not defined in the copyright law, transformation typically means to use or alter an original work, to provide new meaning to your message. The more you transform the original work to have a new voice message or meaning the more likely it is to be transformative and the more likely it is to be fair use. So, what does a transformation look like?” Here are a few samples:

Art Neill explained the Buffy versus Edward Twilight remix video by Jonathan McIntosh. “This is a particularly great example of fair use because McIntosh takes a series of very small clips from the entire Buffy the vampire slayer TV series and mashes it to gather with tiny bits of the twilight movie to create a new original story, changing the message of the original clips from stories about vampires to a cultural critique of gender roles in vampire pop culture.”

“Pretty woman” by 2 live crew

“The rap group 2 Live Crew reused the guitar riff and some of the lyrics from Roy Orbison’s Oh Pretty Woman to create a parody of the song. This particular parity is an excellent example of fair use not only because, as the court put it, ‘juxtaposes the romantic musings of a man whose fantasy comes true, with degrading taunts, a bawdy demand for sex and a sigh of relief for parental responsibility,’ but also because of the socio-economic and racial juxtaposition between the two songs.

Reusing something in a transformative way is critical to a finding of fair use! If your reuse is not transformative it is unlikely that you will be considered fair use unless all of the other factors are in your favor.”

Information taken from Don’t Panic:) sold on Amazon $14.99 or Kindle $9.99 or NewMediaRight.org

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.  See IMDB for producing credits.

 

Who is Your Audience?

April 1st, 2017

by Carole Dean

Who is your audience for your film? It’s a common question that we ask of independent filmmakers submitting their documentary, feature, or short film to the Roy W. Dean Film Grant. 

We find that 80% of our applications cannot correctly answer this important question. 

Who is your audience? Don’t say “everyone”!

What Do You Say When Asked to Describe Your Audience?

Some who submit to the grant say “my audience is ‘everyone’” (which I encourage you not to do).  Grant judges will drop your proposal like a hot potato!

Some say “men and women from 18 to 48.”  That’s too broad.  We want to know everything possible about this audience.  If you had a description for your typical audience member like a “soccer mom in Indiana”, we would love it.

Why should you get so up-close-and-personal and know who is your audience and know as much as you can about them?  Your money for your film is now in their hands.  You will need to get dollars from them for research, for production, and again for post.   Plus, they will pay to download your film and probably help you put people in seats for theatrical on demand.

Ok, Carole, How Do I Find My Audience for My Upcoming Project 

Start by getting to know your present audience.  That is people in your database from different walks of life, who are not filmmakers, and who love the subject of your upcoming film.  Be sure it’s not family or close friends, you want information from people you don’t know.

Here are some questions to ask:

  • What social media platforms do you hang-out on?
  • Where do you engage with people online?
  • What kind of news do you pay attention to?
  • What kind of music do you listen to?
  • What blogs do you follow?
  • What organizations do you belong to?

Knowing what organizations they belong to gives you an idea of what organizations you can join and you can begin to chat about your film online to expand your data base of names.

  • How do you spend your free time?
  • When you watch movies, how do you watch them? Do you go to the theatre?  Do you watch movies only on your laptop or your mobile phone?

How they watch movies may mean you don’t need that expensive camera and you can reduce your budget.

With the answers to these questions, you begin to understand where you can reach other people for your new audience.

Now you know where they hang-out online, how to speak to them based on what news they read, and what blogs they pay attention to.  You have a sense of how they pay attention to things.  A headline from New York Times for instance is very different than a headline from BuzzFeed.  Now, you have a better understanding of how to communicate with your potential audience.

Use this information to know where and how to find your audience.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Enhancing Your Manifestations

April 1st, 2017

by Carole Dean

The key to getting your indie film funded is to master manifesting money and enhance your manifestations.  In my Intentional Filmmaking Class and blogs, I teach that your mind is your greatest asset for filmmaking.  

Faith funds films

Faith funds films.  Yes, it’s your faith in you and your film that brings you the money.  You are the key to funding, not anyone else, so know that to start with. 

Knowing how to manifest and to enhance your manifestations will maximize your film funding potential by clearing a path for its success will help you get your film made.   

3 Basics of Manifesting

You must have these covered before you can move on to enhance and magnify your manifesting.

# 1 You must have a clearly defined goal.  That is one sentence with a clear, concise description of what you want.

#2 You have a deadline for manifesting, tied to a holiday like July 4th or thanksgiving.

# 3 You know you can do it. 

Pay Attention to Your Thoughts

Now, that you’ve got the manifesting basics down, do you honestly think you can raise $200,000.000?  How do you feel when you say that out loud?  Do you feel sick in your stomach?  Or do you feel confident? 

I have to get you to the confident stage.  That comes from recognizing any blocks you have with money! Pay attention to your thoughts.  Once you see old stuff come up about money, recognize it and say “that’s resistance!” and let it go.

Watch for the mind chatter saying, “How will you ever do this?”  Or you say to family, “I can’t work on my script today, I have to get the car washed”….that’s resistance.

Believe in Yourself…And Have a Good Plan

It’s the plan that makes you feel you can do it. 

You want to be sure you have:

  1. Your pitch perfect.
  2. Your deck for a feature or your proposal for a documentary that is very well developed.
  3. Your script now is a “Killer script,” not just good; it’s a knock-them-dead-script.
  4. The budget must be flawless and believable and the lowest you can make the film for, not the kitchen sink budget.

R vs I

You need to remove any insanity from your package.  Tom Malloy calls it R vs. I.  Reality vs. Insanity.   It’s ok to manifest something you’ve dreamed about.  But, it’s not going to happen if it’s not based in the real world.

Example, this is your first film.  Your budget is $20 million and you want to direct it. 

That’s insanity.  Start with a low budget film.  Don’t expect to raise that much money on your first film and live, for now, with being an unknown director.  Reality would be a $100K budget and you direct it with a killer script.

Once you have these elements in place you are ready to ask for money.  

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Receiving Miracles 2

April 1st, 2017

by Carole Dean

Loving yourself is highly important to let miracles come to you

In my previous blog, Receiving Miracles, I covered 3 things that are necessary for independent filmmakers to bring miracles into their life.

  • Give Gratitude Daily for the Things You Have
  • Don’t Let Your Unconscious Mind Sabotage You
  • Don’t Let Negative Thoughts Turn into Negative Words

Master those and you’ve got a good start.  But, there are 3 more things, equally as important, to receiving miracles in your life. 

The first one is very simple, but difficult for some to achieve. 

Love Yourself

Yes, you need to honor who you are and give gratitude for your many talents.  I talk to filmmakers daily and they are writers/directors, some are writer/producer/editors/actors/director of photography and even craft service!  This is an amazing amount of talent for one person.

Realize this, you are a major talent.  Loving yourself is highly important to let miracles come to you. And sometimes miracles come in the form of money. 

This is where a lot of people stop money and miracles from coming to them.  They don’t feel worthy.   I want you to brag about your achievements.  Yes, be very proud of what you have done and don’t be afraid to tell us.   

At the end of each day, you go over your to do list.   Perhaps you had 10 items to do that day and you only completed 3.  Say, “Good Job”, this is wonderful. 

Compliment yourself and say tomorrow I will complete even more and it will be effortless.  Never put yourself down.  Always hold yourself in the highest esteem. 

Muhammad Ali was asked to give a short poem about himself.  He said “Me….Whee!” So take a lesson from him and tell yourself daily “I am the greatest.”  It worked for Ali and it can work for you.

Don’t Worry About How it Will Happen

Another step that stops people from receiving miracles is the “HOW.”  All of us want to know how will it happen.  Where will it come from?  This can be a block for many people.  This “How will it happen,” will act as your resistance to receiving and believing. 

Your job is not to think about the HOW, your job is to know it will happen and do all the things you know you should do to make it happen.  By believing it will happen you are totally open to receive. 

Visualize

The next step to receive miracles is my favorite.   It’s visualizing.  It’s the ability to pretend like you did when you were a child when you wanted something.  Often you got what you wanted and that was partially because you were visualizing it daily. 

Remember when you would think about what you were getting and how excited you could get just by the visualization of receiving and using it? 

You were sending joy and excitement and gratitude to the universe when you saw yourself receiving it.  Emotions with visualizations are paramount to receiving.  They are powerful. 

Let me tell you a story of a filmmaker who is fiscally sponsored by From the Heart Productions.  She is making a historical documentary film and needed to do her next shoot on location.  She applied for several grants and then began prepping for the trip planning every minute of how the shoot would go just as if she had the money. 

I called her just before Christmas and said what are you working on?  She said her budget for the locations shoot.  She was down to the penny for what to spend, where to stay, everything was ready. 

I asked her, “How much do you need?” Her answer was $30,000.  How wonderful, I said, you just received a grant for this exact amount!  She was elated.

This is how it works, she did not ask how, she did the work, she knew she would be on locations soon and was perfectly ready to receive.  

I want you to give daily gratitude for what you have now, be careful to never put yourself down and to watch your thoughts, you want positive successful thoughts.  Be sure to compliment yourself daily for your many achievements and your talents, loving yourself is a priority.  Next, visualize what you want and see yourself getting it and experience those great emotions of joy, success and confidence. 

Believe me; this will bring you a miracle.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Receiving Miracles

April 1st, 2017

by Carole Dean

Miracles do happen daily and especially to filmmakers.  What’s the secret to attracting miracles?  What do I have to do to wake up every day expecting a miracle?

You may have seen the Secret, seen some other films on manifesting, or ready my book The Art of Manifesting, and thought about attracting things to you.  Perhaps you tried some techniques and it didn’t work and that’s ok. 

I want to share with you some missing steps to receiving miracles.  Things that work and that will make you feel good and bring more joy to your life.  

Realize how much you currently have and be grateful for it.

To Attract Miracles, Be Grateful

The first step to receiving miracles is to realize how much you currently have and be grateful for it.  Because gratitude is a powerful emotion that opens you up for receiving even more from the universe. 

We need to feel how lucky we are for what we have before we start looking for more. 

Try this next month, stop looking at what you don’t have and focus on what you do have and say a thank you to the universe daily.  Maybe it’s for your car or your job or your apartment. 

Whatever possessions you have, you need to be thankful for them.  I want you to feel that “emotion” of gratitude.  It’s a lovely feeling that fills your body with joy. 

Please make it a daily event to give gratitude for what you received that day.  Believe me, this puts you into a new mind set where you will begin to be grateful for even small gifts that come your way.

Don’t Let Your Unconscious Mind Sabotage You From 

Many people have tried the law of attraction and they think they can just send out their desires with their minds and things will come to them.  Sometimes this can happen. 

But, to be receiving miracles daily, you need to remember you have a conscious mind and an unconscious mind.  Even if your conscious mind is focusing on what you want, your unconscious could be sabotaging you.   

Your mind could be harboring the unconscious thoughts that have been said to you like, “you don’t deserve money” or “you can’t raise $200,000 to make a film!”  These are samples of things that could be in your belief system that are not working for your highest good.

To find these hidden saboteurs, pay attention to your thoughts.  When you are thinking negative thoughts or thoughts that say “this will not happen or no, they would never agree,” you need to stop yourself, change your thoughts to say yes, this is possible.  All things are possible. 

Don’t Let Negative Thoughts Become Words

Remember the film The Iron Lady?  

In it, Margaret Thatcher said, “Watch your thoughts, for they will become words. Watch your words, for they become actions.  Watch your actions because they become habits; watch your habits because they forge your character.  And watch your character, for it will make your destiny.”

So, please, watch your thoughts as they become your words.  Please start listening to your thoughts and when they are negative, change them to possibilities. 

Please keep your words positive because once your words are positive you feel better.  This leads to a more positive character and opens you up for the universe to bring you miracles.  

That’s what I want.  I want you to “Expect a Miracle.”

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film production. She is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Increase Your Film’s Market through Game Mechanics

March 24th, 2017

by Carole Dean

What is Game Mechanics? 

Author Jonah Berger explains in his book “Contagious” that they are the elements of a game, application or program including rules and feedback loops that make them fun. 

Good game mechanics keep people engaged, motivated and wanting more.

Good game mechanics keep people engaged, motivated and wanting more.  They understand where they are compared to others in the same game.

You can use this to create a larger audience and increase donations to your film.

Game Mechanics Motivate on an Interpersonal Level by Encouraging Social Comparison.

People care about their performance in relation to others. 

You probably belong to an airline loyalty program.   Each time you fly on the airline you’ve selected, you accumulate points related to the miles you’ve traveled.    There are levels to reach where the reward gets greater. 

People care about hierarchy.   You try and reach the top level of your airline program to get that first class ticket to Katmandu.  This is game mechanics. 

Using Game Mechanics to Fund Your Film 

Game mechanics helps us generate social currency.  Social Currency is the info we share that others find cool and want to share as well.   You brag about that first class ticket to your friends.  Post it on social media.  It makes us and those that share it look and feel good.  That is social currency. 

Here’s some great ways to use Game Mechanics to increase donations to your film:

  • If you are crowdfunding, you can give an award at the half way point to the person who referred the most people to your campaign. This keeps everyone working for you to win that prize.    
  • Or, you might have something on your web site like an Icon for how much donors have contributed to your film. You could have platinum, gold and silver classifications on your site and list donor names. 
  • On your Facebook page, create a message board with names of whoever donates $100.00 and over. Make up different colored name tags for different amounts.  If you donate $100.00, you get a yellow tag, $300 is orange, and $500 is red tag.

Create a Simple System That People Understand and Create Social Currency

Example: Burberry let people send in photos of themselves in their coats and put them online.  Everyone who posted shared it with their friends who shared it with people they knew.  It drove their sales up 50%.

Word of mouth is generated through the voting process.  Putting films, actors, or locations up for people to vote for works to build interest.   For documentaries, try putting up questions about how people fell about your subject and letting them vote. Contestants spread the word about the site to get votes. 

This is social currency and game mechanics at work.

Think of ways you can you gamify your film funding watch your donations increase.  

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

Using Social Currency to Market Your Film

March 15th, 2017

How Sharing Something Remarkable and Unique About Your Film Can Bring Attention…And Money

By Carole Dean

What we talk about influences how others see us.  When we talk about cool things, others want to repeat what we’ve told them to their friends. 

That is called Social Currency and you can use it to get people to notice your film. 

Get People Talking About Your Film to Get it Attention and Funding

What is Social Currency?   

People want to share compelling, exclusive content that makes them look smart and in on a secret.   That type of content is social currency.   

Wharton professor Jonah Berger, author of the brilliant book “Contagious” explains how, by using social currency, you can get more people talking about your product or idea.

Here’s an Example

Crif Dogs, a NYC Hot Dog restaurant, has a vintage phone booth in the corner.  When you enter and dial the ancient rotary phone, a voice answers and asks if you have a reservation.  If you are lucky enough to have one, a hidden door opens and you find you are in a posh 45 seat exclusive restaurant no one knows about.

The name?  Please Don’t Tell.  It makes you feel like you found a great secret.  There is no sign on the street or ads for it.  It takes bookings only for each day and only at 3pm.  By 3:30, all spots are gone. 

The restaurant does not publish its number.   It’s all word of mouth; the most powerful way to market. 

Rules of Social Currency:

  1. People share things that make them look good to others.
  2. People share things that make them seem entertaining and clever.
  3. People use social currency to achieve desired positive impressions among friends & family.

How to Mint Social Currency for Your Film

Find your film’s inner remarkability.   Give me some astonishing facts or an incredible statement I can repeat.

The Key to finding inner remark ability is to think about what makes something interesting surprising or novel. What is interesting about your film or your cast?  What is remarkable about your characters?  What is remarkable about the subject of the film?  

How about is it fiscally sponsored? 

You want to create social currency so people talk about your film and your crowdfunding campaign.  You want them to say I donated to a film and I got a tax deduction.  Or I donated to a film that raises awareness of Veterans suicide. 

That may be what gets people to talk about your film.  Then, they donate too because it’s cool to support your film and it’s cool to get a tax deduction.

By finding your film’s inner remarkability, you can use it to go viral and create social currency.

Do it right and you will end up with a different currency to use to make your film!

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.

SEPARATING THE WHEAT FROM THE CHAFF

February 13th, 2017

Don’t Let the Naysayers or Lack of Money Stop You From Pursuing Your Dream

The most important thing I can give you is a lesson I learned early.

Back in the 70’s, I created a multi-million-dollar a year sales company with an investment of $20.00 (from my grocery money) and a good idea.

intentional class separating the wheat from the chaffIf I had let money or the naysayers stop me, I would have never created a $70 million a year industry consisting of buying leftover, discarded, what everyone called waste “short ends” of film stock.

Those who insisted it would never work didn’t know that there were thousands of talented independent filmmakers, desperate to make their features and documentaries, that needed every penny available to get it on the screen. These budding producers and directors snapped up the “short ends” at a fraction of the cost of new Kodak stock, made their films, and started a revolution in filmmaking.

My greatest asset was the fact I knew I could do it.

I never doubted that I had a good idea. I found ways to make it work. I needed cash to buy film stock so I would find where film was available for sale. I’d buy it on a handshake, and then sell this same film using the money from the incoming sale to pay off the purchase. In the beginning, I can remember days when I had the seller in one room and the buyer waiting to pick it up in another room!

This idea developed into three productive sales offices in NYC Film Center Building, Hollywood and downtown Chicago. I managed all three of them. I ran this business for 33 years until I had almost 10 million dollars a year in sales.

Why only 10 million? Because I hired a VP from ABC Television News Division as an advisor and he said that “Getting over 10 million a year in sales was very hard.” I found that to be true. But, now I know that this information of hitting a wall at $10 million was his experience. Unfortunately, it became my belief and then the outcome.

Please be careful of what you hear and what you believe.

Remember, when listening to other people, that what they are telling you is not your experience, it is theirs. The universe could have something different in mind for you. You must know you can create a better outcome for yourself with your belief.

Discern what is fact and what is belief.

What do you believe you can do? Think about that. Can you make this film? If yes, then what’s the actual budget you need? Can you raise that much money?

Consider, are other films made with that budget? If the answer is “yes” then it’s a fact that this amount has been raised for other films, right? So, it must be your belief that says you can’t do it because it is a fact someone else has raised this money and made a film at this place in their career.

Work from this principal to separate belief from fact. Work from fact, not your own belief system. That’s something you created early in life probably from your parents or society. You may have unconscious programming to overcome and you can do this by separating fact from belief.

Your belief in yourself and your film are paramount to production and completion.

You must know that you can raise the money to make you film and then you will find a way. Turn your filmmaking creativity into funding creativity. All that talent you have you can use to find ways to fund your film.

That includes finding high net-worth Individuals or investors for features to using funding parties, grants and donations for docs. Have fun with it. Look for lateral ways to fund your film and your distribution.

You have the talent, it’s a matter of believing in yourself and the quality of your film.

Carole Dean is president and founder of From the Heart Productions; a 501(c)3 non-profit that offers fiscal sponsorship for independent filmmakers. She hosts the weekly podcast, The Art of Film Funding, interviewing those involved in all aspects of indie film productionShe is also the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts.