Crowdfunding is both an art and a science. There are time tested principles and techniques that lead to success, as well as several common pitfalls and misconceptions.
The following are FREE resources to help you build a strong foundational knowledge of crowdfunding.
We strongly recommend you review all of the materials on this page before designing or planning for your campaign. By developing a deeper understanding of crowdfunding, you will design a more effective campaign and raise more money!
Check Out these Guidebooks, Articles and Videos
♦ Film Handbook by Indiegogo
From the Heart is developing it’s own comprehensive guide to film crowdfunding, but in the meantime, this guide by Indiegogo is a terrific resource. This is a must read!
♦ Three Ways to Get a Crowd Into Crowdfunding Your Indie Film by John Trigonis
The “Three INs” are the Invitation, the Incentives, and the Interactions. Learn how to bring new people in and motivate them to donate.
♦ Three P’S for a Successful Film Campaign by John Trigonis
There are three aspects of crowdfunding that are crucial before beginning your campaign: a proper pitch, personalized perks, and plenty of promotion
♦ Ted Talk – Start with Why (video) by Simon Sinek
Why successful campaigns and company’s emphasize the “why” before the “how” and the “what” in their marketing messaging.
♦ You’ve Got Their Email… Now What? (video) by Change.org and SalsaLabs
Learn how to create a “welcome series” for new subscribers, and build the size and value of your audience through strategized automated mailing list marketing.
♦ The Ultimate Social Media Swipe File by digitalmarketer.com
A great social media guide with tips and fundamentals, with a list of social media headline templates that are proven to get clicks!
Take Notes from Successful Campaigns
Watch Excellent Crowdfunding Pitch Videos
Listen to Blog Talk Radio Interviews on The Art of Film Funding with Carole Dean
Film Crowdfunding Tips from the Film Funding Experts
Three Top Tips for an Indiegogo Successful Crowdfunding Campaign
Kristen Konvitz shares the vimeo-Indiegogo connection & how to run a winning campaign.
How to Increase Donations for Docs and Features
Carole Dean shares how From the Heart Productions is increasing their donations for filmmakers. We will be joined by Caryn Stein from Network for Good.